Senior Manager, Section Head of Digital and Social Marketing

Responsibilities

• Formulate, execute and manage result-driven product marketing activities for BOCHK personal banking, develop short-term and long-term marketing strategies.
• Lead and execute thematic marketing campaigns and events for retail banking products, including FX, insurance, payroll, and deposits, to drive business growth.
• Develop and implement aprehensive social media strategy and content plan.
• Collaborate with internal teams to create and curate high-quality, engaging, and visually appealing content for social media platforms such as Instagram, WeChat, and Xiaohongshu.
• Build and maintain strong relationships with influencers, brand ambassadors, and onlinemunities to enhance brand reach and engagement.
• Analyze performance metrics and generate insightful reports to assess campaign effectiveness, optimize resources, and maximize customer engagement, sales, and revenue growth.
• Manage marketing budgets effectively, ensuring cost control and the optimal allocation of funds for all sales and marketing initiatives.

Requirements :

Job ID 499577