Develop, implement, and manage integrated marketing and communication plans aligned with corporate goals
Oversee all external and internal communication channels, including digital media, press releases, events, and collateral
Collaborate with senior management to craft messaging that enhances brand reputation and market positioning
Monitor and analyze campaign effectiveness to optimize impact and ROI
Manage relationships with media, agencies, and external partners
Lead a team or coordinate with cross-functional departments to ensure consistent messaging and brand integrity
Stay abreast of industry trends, market developments, and regulatory requirements affecting communications
Candidate Profile :
Bachelor's degree in Marketing, Communications, Business or related fields
Minimum 5 years of experience in marketing or communications, preferably within financial services or banking
Strong understanding of marketing principles, brand management, and digital communication
Excellent written and verbal communication skills in English; additional languages a plus
Proven ability to manage complex projects and multiple stakeholders with strong organizational skills
Analytical mindset with experience using data to guide marketing decisions
Leadership experience and ability to work collaboratively at all levels
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Marketing Manager • Hong Kong
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