MoneyHero (HK) - Product Marketing Specialist
Who we're looking for
We are looking for a Product Marketing Specialist to join our growing team in Hong Kong.
What you will be doing in this role
- Responsible for formulating marketing plans and developing marketing strategies, for new product launch and strengthening the market penetration of product
- Assess the effectiveness of the marketing programs that support your products on an ongoing basis, maintain the accuracy of all advertisements, report on performance and required changes.
- Ensure the product marketing campaigns are delivered timely and accurately while fulfilling the planned target KPI
- Collaborate with design and content team to produce best-in-class marketing materials for advertisements and daily marketing operations
- Understand the competitive landscape. Conduct market and competitor analysis for useful insights and latest trends.
- Liaise with external vendors to execute promotional events and campaigns
About you
- 3+ years marketing experience, ideally campaign management and digital media planning experience
- Bachelor’s Degree in a in business, marketing or related field or equivalent work experience
- Experience on mobile activation would be a definite advantage. Hands on experience of ATL & BTL, Influencers Marketing.
- Exceptional market research skill to gain insights into customer needs and experiences.
- Understanding of web analytics tools, data, survey and customer interviews.
- Excellent campaign management skills. Self-organized, detail oriented.
- Able to communicate effectively with marketing leads, product owners, designers, and all leadership levels
- Able to adapt quickly to the fast-paced environment, as a proactive team player with innovative ideas
- Good command of English and Chinese
- Financial industry experience in HK is preferential, but not mandatory
What can you expect from us?
Impact : We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.
Work : We have a team of over 400 talented individuals in 6 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.
Culture : We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.
Thrive : We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions.
Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.
Reputation : We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group
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