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Growth Marketing Assistant Manager - loyalty, acquisition

Growth Marketing Assistant Manager - loyalty, acquisition

RandstadCauseway Bay
30+ days ago
Job description

job details

Assistant Growth Marketing Manager - Acquisition | Loyalty Program | Customer Journey

about the company. ...

Our client is a conglomorate in Hong Kong who has the largest loyalty program in Hong Kong. With their massive expansion in Hong Kong, they are currently hiring an Assistant Growth Marketing Manager to join their CRM team.

about the team.

  • report to head of CRM
  • join a team of 6-7
  • fast-paced and dynamic working environment

about the job.

  • Plan and execute marketing initiative to drive member acquisition and activation for corporate loyalty program
  • develop marketing strategies to improve the customer engagement experience
  • prepare online and offline materials to engage customer and improve their journey, including different touch points, such as app, websites, edm, social medias, etc.
  • coordinate with internal and external stakeholders to prove loyalty program
  • conduct research and analysis for campaigns effectiveness, digital performance and ROI
  • monitor and control marketing budget and campaign time-lines
  • skills & experiences required.

  • around 4-6 years experiences in digital marketing, marketing programs planning, marketing campaigns analysis, additional knowledge in loyalty program is a PLUS
  • excellent project management skills with multiple stakeholders and cross-functional teams
  • good command in both written and spoken Chinese and English
  • proactive in taking responsibilities, goal-oriented and able to multi-task and meet tight deadlines
  • experiences in planning marketing campaign to engage mainland tourist will be a PLUS
  • show more

    Assistant Growth Marketing Manager - Acquisition | Loyalty Program | Customer Journey

    about the company.

    Our client is a conglomorate in Hong Kong who has the largest loyalty program in Hong Kong. With their massive expansion in Hong Kong, they are currently hiring an Assistant Growth Marketing Manager to join their CRM team.

    about the team.

  • report to head of CRM
  • join a team of 6-7
  • fast-paced and dynamic working environment
  • about the job.

  • Plan and execute marketing initiative to drive member acquisition and activation for corporate loyalty program
  • develop marketing strategies to improve the customer engagement experience
  • prepare online and offline materials to engage customer and improve their journey, including different touch points, such as app, websites, edm, social medias, etc.
  • coordinate with internal and external stakeholders to prove loyalty program
  • conduct research and analysis for campaigns effectiveness, digital performance and ROI
  • monitor and control marketing budget and campaign time-lines
  • skills & experiences required.

  • around 4-6 years experiences in digital marketing, marketing programs planning, marketing campaigns analysis, additional knowledge in loyalty program is a PLUS
  • excellent project management skills with multiple stakeholders and cross-functional teams
  • good command in both written and spoken Chinese and English
  • proactive in taking responsibilities, goal-oriented and able to multi-task and meet tight deadlines
  • experiences in planning marketing campaign to engage mainland tourist will be a PLUS
  • skills

    growth marketing, digital marketing, crm, customer journey, loyalty program, acquisition, acitivation, social media, edm, sms, website, applications, ROI, dashboard, salesforces

    qualifications

    no additional qualifications required

    education

    Bachelor Degree

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