What you will be doing : Work closely with internal stakeholders to digest and understand the use cases and paint points in order to consolidate the product needs.
Help to conduct the competitors research, users survey and interviews to obtain understanding of the competitive landscape and help establish product differentiators.
Assist Product Marketing Manager to define, plan and execute the Go To Market strategies that drive merchant adoption and continued merchant success.
Work collaboratively with the sales, merchant success and marketing team to execute campaigns or projects in order to achieve the GTM goals.
Prepare promotion materials and draft the contents to execute the GTM strategy E.g.
Landing page, blog, messages for internal and external usage.
Prepare educational materials on product features for internal and external parties to facilitate the product introductions and migrations.
Who we are looking for : Bachelor’s degree in Marketing, Business or related field or equivalent professional experience 1-2 years product marketing experience (preferably in ecommerce, B2B/B2C SaaS industry) Excellent written and verbal communication skills and able to communicate with cross-internal team effectively to facilitate the progress Data-driven and analytical; proven ability to prioritize, drive, and achieve results through self and others under time pressure Passionate in understanding the merchants/ end-consumers and helping to figure out a suitable solution.
WHY YOU SHOULD JOIN US: We work in a fun, collaborative open space where we encourage creativity and ideas flow freely.
You’ll be able to steer the future roadmap to improve our products, big or small, and see the results of your products reach our customers.
Get to work with flexible working hours.
Our priority is on getting the job done.
Flat structure environment, you will be able to work independently and make your own choices.
We provide guidance and mentorship to polish your business skills and entrepreneurship mindset.
We are one of the standout tech startups in Hong Kong, targeting a huge opportunity in Asia.
Shopline is a part of the 500 Startups Accelerator and Incubated by Hong Kong Cyberport, giving us a massive network of advisors and resources globally.
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Product Marketing • HK
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