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Head of Social Media and Young Target Marketing, Retail Bank
HaysHong Kong15 days ago
Job descriptionDevelop and lead integrated marketing strategies that engage younger audiences, strengthen brand connection, and deliver on key business objectives. Launch captivating campaigns and immersive experiences that resonate emotionally and culturally with our target demographic-across physical and digital spaces. Spearhead localised content strategies, influencer partnerships, andmunity-building efforts across key platforms like Xiaohongshu, Instagram, and WeChat. Work closely with product, digital, analytics, andpliance teams to ensure timely, relevant, andpliant marketing rollouts. Measure and fine-tune marketing initiatives using KPIs, campaign analytics, and customer insights. Inspire, lead, and grow a passionate team of 5 marketers. A Bachelor degree in Marketing,munications, Business, or a related discipline. Minimum 10 years' marketing experience, with 5+ years in a leadership role, preferably in retail banking or consumer marketing. Strong expertise in brand development, digital acquisition, and youth-oriented event marketing. In-depth understanding of Hong Kong's digital media trends and youth culture. Excellent stakeholdermunication, team leadership, and project delivery skills. Proficient in written and spoken Chinese and English.
Your newpany
- A Retail Bank is recruiting for a Team Head of Social Media and Young Target Marketing, this role is pivotal in connecting with the next generation of customers, Gen Z and millennials through vibrant brand storytelling, digital-first campaigns, and meaningful social engagement.
Your new role
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Job ID 1277911
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Head Of Young Social • Hong Kong