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Marketing Research & Strategy, Manager (1-year contract)
HaysHong Kong9 days ago
Job descriptionBachelor's degree in Business, Marketing, Psychology, or a related field. Demonstrated experience in customer experience, market research, or consulting. Strong analytical abilities with proficiency in tools such as Excel, Power BI, Tableau, or similar. Familiarity with customer journey mapping and CX metrics (, NPS, CSAT). Great brand exposure Dynamic working culture High temp to perm opportunity
Marketing Research & Strategy, Manager (1-year contract)
Your new role
- Examine qualitative and quantitative customer data from various sources (, customer surveys, social media buzz) to identify trends, sentiments, and opportunities for enhancing customer experience.
- Create weekly and monthly reports to convey insights to cross-functional stakeholders.
- Assist in setting up and monitoring customer surveys and managing the feedback loop, including transactional customer satisfaction surveys, to deepen customer engagement and promote customer-centricity.
- Oversee the customer dashboard and collaborate regularly with the development team to improve its usability and utilisation by internal stakeholders.
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Marketing Manager • Hong Kong