Assistant Manager - Digital Marketing, Clé de Peau Beauté and Shiseido Fragrance Division

Job Responsibilities :

Develop and implement comprehensive digital marketing strategies achieve business objectives and goals that drive brand awareness, pushing to consideration funnel and website traffic

Manage and optimize digital advertising campaigns, including content creation, media buying, social media, SEM and SEO, ensuring alignment with overall business goals

Analyze performance metrics and provide regular reports on campaign effectiveness, using insights to optimize future strategies

Manage brand site business, including website development and e-commerce plans

Manage brand website efficiency, content development, UX / UI and SEO related development projects

Drive Omni-channel development, including but not limited to conversational marketing to provide immersive experiences to connect customers offline and online and elevate total luxury brand experience

Formulate and implement e-commerce strategies and plans to drive e-commerce traffic and local business

Effectively manage key agencies to build strong partnership and ensure service quality and initiatives

Evaluate campaign performance and effectiveness, provide insights from data analysis to achieve KPIs and drive brand growth

Job Requirements :

University graduate in Digital, Marketing or related disciplines

5+ years’ relevant experience in digital marketing / campaign management / website management, preferably in luxury / prestige or related skincare industry

Digital savvy, well understanding on Omni-channel marketing & E-Commerce industry

Experienced in brand.com management with basic UX and website technical knowledge is preferred

Strong expertise in content planning and creation, with a proven track record of developing engaging content

Experienced in leading 360 degree campaign launch across digital platform is preferred

Strong analytical skills and good knowledge of digital analytic tools

Self-motivated and strong ability in planning and project management skills with a can-do attitude

Proficiency in PowerPoint and presentation tools and skills

Excellent command of both written and spoken English and Chinese