(Global) Performance Marketing / Online Advertising Senior Manager / Lead

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(Global) Performance Marketing / Online Advertising Senior Manager / Lead

A leading cryptocurrency exchange with massive global scale is seeking a sharp, results-driven Performance Marketing Senior Manager to own worldwide user acquisition and transaction growth. Based in Hong Kong, Singapore, or Malaysia (hybrid) , you will lead a team of 5 specialists and control multi-million USD annual budgets across Google, Meta, TikTok, and top DSPs 100% focused on app-driven, ROI-obsessed online advertising.

Key Responsibilities

• Lead and develop a team of 5 performance marketers; set aggressive targets, mentor on advanced media-buying and analytics, and maintain high execution speed.
• Own full-funnel global strategy : planning, testing, scaling, and optimising campaigns to deliver the lowest possible CPI / CPA and the highest transaction volume.
• Master all major platforms (Google Ads, Meta, TikTok Ads, programmatic / DSP) creatives, bidding, audience segmentation, A / B testing, and attribution (AppsFlyer / Adjust / GA).
• Allocate and defend multi-million USD budgets ruthlessly; negotiate directly with platforms for better rates, whitelists, and priority support.
• Turn data into immediate action : spot winners fast, kill losers faster, and deliver clear performance insights to senior leadership.
• Work tightly with Product, Growth, Compliance, and Data teams to keep every campaign fully aligned and regulation-safe in the crypto space.

Qualifications

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Interested parties, please send your CV / LinkedIn profile to Scarlett Chan at s@kingdeux.com or apply directly.

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Please note that only shortlisted applicants will be contacted.