Assistant Manager, Customer Insight and Research

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

This role will support the team to achieve goals of Customer & Marketing Department by leveraging robust customer insights. Manage and implement customer research activities, including regular and ad hoc studies, qualitative and quantitative; as well as gauge understanding of market trends.

Job Responsibilities

Manage and implement end-to-end customer research activities, including brand / advertising / PR / customer understanding / online insight community and other ad hoc studies; from vendor management to project execution and insight generation

Support preparation of business reports / presentation materials to help formulate strategies and action plans

Monitor identified KPIs by preparing visualization and working closely with different stakeholders across the Company

Support in advising business from translating data / research findings to customer insights

Job Requirements

Bachelor's degree holder in Communication, Marketing, or a related field

Over 5 years of experience in Customer Research. Preferably with solid experience in research house or within the Insurance or Finance sectors.

Preferably with combination of in-house and research agency experience.

Knowledgeable in executing various kinds of customer research, both qualitative and quantitative

Excellent command of English and Chinese – both written and spoken

Excellent project management skills

Attentive to details, proactive / self-motivate and passionate in supporting business via customer insights

Excellent communication skills and demonstrate strong team spirit