One of the regional leading media corporation that has business on print and digital platforms, is now seeking Digital Analyst to join their team in Hong Kong.
Responsibilities
- Design, create, automate and analyse dashboards and reports daily, monthly and quarterly.
- Define and document measurement specifications and implementation requirements for web, mobile, social media and other emerging platforms.
- Test and validate data availability and accessibility.
- Provide standard and strategic analytics training and support within the team.
- Analyse and compare in-depth site trends and benchmarks to industry and similar site initiatives.
Requirements
Degree holder in relevant disciplines.AT LEAST 3 years or above experience with executing and implementing third party analytics tools.Possesses advanced Microsoft Excel skills (e.g., PivotTables, VLOOKUPs, compound functions)In-depth and expert knowledge of Google Analytics.Experience in running analytics driven A / B or multivariable tests, comparative and competitive analysis tools would be a plusExcellent reporting and analytical skills.Experience in using mobile app specific analytics suits and data-visualization tools such as tableau preferableFamiliar with social media analytics tools and tactics, including social media monitoring tools strongly desired.Strong interpersonal and communications skills : written, verbal, and presentation in English.