CRM Specialist

Crypto.com is seeking a CRM Specialist (TradFi) to support the execution of cross-channel communications for our up-and-coming e-commerce platform. Key functions will include driving platform retention, engagement, and usage metrics, via channels including but not limited to push notifications, email, and in-browser messages.

The CRM Specialist (TradFi) will report directly to the CRM Manager and work closely with in-house marketing, product, and creative teams. The Specialist must demonstrate a deep understanding of the company's product, identify consumer touchpoints, and propose actionable items to meet customers' needs. The ideal candidate should possess strong research and communication skills, be highly organized and detail-oriented, and be capable of managing multiple projects simultaneously.

Responsibilities

• Collaborate with cross-functional teams (Product, Marketing, Creative, Tech) for effective GTM strategies
• Assist CRM Manager in planning and executing CRM & campaign programs
• Drive platform retention, engagement, and usage metrics (e.g. new-fund deposit, cross-selling conversion)
• Manage user segmentation, communication delivery (emails, push notifications, in-app messages), and performance evaluation.
• Use data analytics to anticipate user behavior, including product preferences and purchasing patterns, to create new touchpoints and implement targeted upselling and cross-selling strategies within an optimized framework
• Conduct comprehensive experiments throughout the customer lifecycle to identify successful strategies for funnel conversion and customer engagement
• Plan and integrate data points with the CRM applications
• Coordinate analysis of industry trends to meet business objectives
• Create hypotheses, run A / B tests, and apply basic statistics to improve campaign performance.

Requirements

PI274590381