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(Senior) Customer Growth and Experience Officer (Market Research Focused)
The Hong Kong Jockey ClubHong Kong30+ days ago
Job descriptiona bachelor degree in Business Administration, Marketing, Communications or related disciplines with a minimum of 5 years’ experience, experience working in / coordinate with market research agency is a must proven record of researching or designing new marketing concept / initiatives strong understanding in digital and social media marketing trends good understanding of the new generation or female customer behaviour, knowledge in horse racing will be a plus experience in analysing and articulating marketing initiatives excellent knowledge of Microsoft PowerPoint, Excel and Word strong business mind set and excellent problem solving skills strong inter-personal and communication skills to manage complex projects excellent command in both spoken and written English and Chinese excellent time management skills and able to multi-task
The Job
You will
- understand the new generation in Hong Kong in terms of their entertainment preference, social media habit, as well as other relevant market trends / initiatives targeting this segment
- support the planning and delivery of new strategic initiatives for new generation customers, from concept development to testing and feasibility study, follow by implementation into daily operation
- liaise and coordinate with external consultant for research delivery
- assist in the preparation of research reports and strategic papers for senior management
- provide support in coordinating with different departments to ensure the overall project timeline is achieved
About You
You should have
Candidate with less experience will be considered for the post of Customer Growth and Experience Office
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Officer • Hong Kong