Program Manager (Gov Department) in Media / PR / Branding and Event Management

CaptiareTsimshatsui, Kowloon, Hong Kong

4 days ago

Job description

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ProgramManagerServicesfor Government Department in

Media / PR / Branding and Event Management

(9-month contract)

A Government department of the HKSAR is seeking a Program Manager for its office (9 month contract) in relation to Media / PR / Branding / Event Management

Responsibilities

Overseeing relationships with advertising agencies, media firms, and creative vendors to producemarketingmaterialsandbusinessevents,ensuringalignmentwiththe Department’sgoalsand quality standards;
Managing the creation of traditional media articles, long / short videos, social media posts, and exhibition materials to promote the Department’s role in Hong Kong’s technology and innovation ecosystem;
Developingand executingmarketingcampaignstargetingmainland andinternationalstrategic enterprises,emphasizingHongKong’shubstatus,investmentopportunitiesandadvantagesfor tech business;
Leveraging expertise in new media platforms (e.g., LinkedIn, WeChat, Xiaohongshu) to drive engagement, ensuring rapid content release (within 12 hours post-event) and diverse formats (articles, videos, case studies);
Trackingcampaignperformanceandvendordeliverables,reportingtoseniormanagement;and
To perform any other duties as required and as assigned by the Department’s directorate officers, and conducting visits as needed.

Requirements

minimumtenyearsoffull-timeworkexperiencerelatedtomarketing,publicrelations andeventmanagement,technologyindustryknowledge,projectmanagement,business administration, public affairs, account management and / or marketing.At least fiveof those years should be in a leadership role;

proven track record in overseeing agency vendors to produce high-quality content and organise professional-grade events;

solidexperienceinbranding,contentdevelopment,socialmediastrategy,digitalmarketing, and the design and execution of engagement programs that deliver measurable outcomes;

well-established networks across universities, R&D institutions, venture capital and private equityfirms,familyoffices,professionalservicesfirms,industryandtradeassociations,and corporate entities, etc. is preferred;

Bachelor’s degree or equivalent in business administration, economics, finance, international marketing or a related discipline. Advanced degree(s) and / or professional qualification(s) are highly desirable;

strongbusinesssenseandsolidcommercialknowledge,andstrongmanagementcapabilities, good communication and storytelling skills;

an international perspective with a solid understanding of the Chinese Mainland and Hong Kong business environment, Hong Kong’s unique role and contributions to the national policies;

fluencyinspokenEnglish,CantoneseandPutonghua,alongwithstrongwritingproficiency in both English and Chinese;

excellentinterpersonalandcommunication skills;

able to work under pressure and have a strong sense of responsibility as well as ability to work independently;

shouldbehonest,responsibleandhaveno previouscriminalrecord; and

CandidatesmustbepermanentresidentsoftheHongKongSpecialAdministrativeRegionat the time of appointment.

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Manager • Tsimshatsui, Kowloon, Hong Kong