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Marketing Manager
Easy Job CentreWan Chai30+ days ago
Job descriptionIdentify opportunities to expand our market both locally and internationally, tailoring strategies to different cultural and educational contexts Conduct thorough market research to identify emerging trends, competitor activities, and potential target audiences Conduct market research to identify trends, opportunities, and competitive insights to refine marketing strategies Develop new partnerships and collaborations to amplify our reach and impact Build and maintain strong relationships with media partners, agencies, and vendors Stay up-to-date with industry developments and best practices, applying them to enhance the company's marketing efforts Elevate our brand's identity and recognition through creative and consistent messaging and visuals Ensure that our brand values and unique selling points are effectively communicated across all marketing materials Create, manage, and optimize marketing campaigns across digital, social media, print, and other relevant channels Design and implement engaging marketing campaigns that resonate with parents, educators, and young readers Develop content and materials that highlight the educational benefits and value of our books while aligning with the target audience's needs Oversee digital marketing efforts, including website optimization, social media engagement, and email campaigns Create and curate content that appeals to parents and educators, driving engagement and brand loyalty Collaborate with the editorial team to create compelling content, including blog posts, videos, and educational resources that showcase our books' benefits Monitor and analyze the performance of marketing initiatives, using data-driven insights to optimize strategies and campaigns Present regular reports on campaign effectiveness, growth metrics, and areas for improvement DSE / Form 5 or above Proven experience (10+ years) in marketing with a focus on campaign management and strategy development, with a proven track record of successfully growing brands and expanding markets Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content creation Excellent analytical skills with the ability to interpret data and make data-driven decisions Exceptional leadership and team management abilities, fostering a collaborative and innovative team environment Creative mindset and ability to think innovatively to reach diverse audiences Proficiency in data analysis tools to track campaign performance and draw actionable insights Exceptional communication skills, both written and verbal Fluency in both Chinese and English is preferred, as this role involves international market expansion Proficiency in marketing software and tools, such as Google Analytics, CRM systems, and marketing automation platforms Flexibility to adapt to changing market conditions and priorities
Responsibilities
Strategic Leadership :
- Develop and execute comprehensive marketing strategies that align with our brand's mission and objectives.
- Lead and manage a team of three marketing professionals, providing guidance, support, and performance evaluations.
- Collaborate with cross-functional teams, including editorial, design, and sales, to ensure integrated and cohesive marketing campaigns
- Develop and manage the marketing budget, allocating resources effectively to maximize ROI
Market Expansion :
Brand Development :
Campaign Management :
Digital and Social Media :
Content Creation :
Performance Analysis :
Requirements
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Marketing Manager • Wan Chai