The purpose of this role is to be responsible for the smooth running of accounts and campaigns in the group, whilst managing and coaching the junior direct reports
Job Description :
Roles and responsibilities change to :
- Liaise with both traditional and digital media vendors on buying cost
- Optimization of media budget and provide the best value / solution for the client
- Participate in implementing an integrated traditional and digital advertising campaign from material co-ordination, booking, post campaign reporting / evaluation to monthly billing
- Keep monitoring the advertising market change, client’s competitors’ move and the transformation of media consumption behavior
- Initiate “out-of-box” ideas to your client