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Assistant Marketing Manager (MNC, Food Brand)

AmbitionHong Kong, Hong Kong

30+ days ago

Job type

Permanent

Job description

Key Responsibilities :

Develop Brand Strategy : Collaborate with cross-functional teams to develop comprehensive brand strategies aligned with business objectives. Conduct market research and analysis to identify target audience, market trends, and competitive landscape.

Brand Positioning : Define and communicate the unique value proposition of the brand. Craft compelling brand positioning and messaging that resonates with the target market. Ensure brand consistency across all touchpoints.

Marketing Campaigns : Develop and execute integrated marketing campaigns to support brand objectives. This includes planning, budgeting, and coordinating various marketing activities such as advertising, promotions, events, and digital marketing initiatives.

Product Portfolio Management : Oversee the management and optimization of the product portfolio. Identify opportunities for product improvements or extensions based on market insights and consumer needs.

New Product Development : Lead seasonal new product launches, including product strategy, A&P planning, new launch campaigns, etc.

Market Research and Analysis : Conduct market research to gain insights into consumer behavior, preferences, and market trends. Analyze data and research findings to make informed decisions and adjust brand strategies accordingly.

Brand Communication : Develop and manage effective communication strategies to build brand awareness and engage consumers. This includes managing advertising and public relations agencies, developing marketing collaterals, and overseeing social media and digital marketing efforts.

Cross-Functional Collaboration : Collaborate closely with cross-functional teams, including sales, product development, and supply chain, to ensure alignment and effective execution of brand strategies. Provide guidance and support to sales teams in implementing brand initiatives.

Performance Tracking : Monitor and analyze brand performance metrics, including market share, sales data, and consumer feedback. Prepare regular reports and presentations to communicate brand performance to key stakeholders.

Qualifications and Skills :

Bachelor's degree in Marketing, Business Administration, or a related field.

At least 8-10 years of experience within the FMCG industry or a similar consumer-driven sector.

Strong understanding of FMCG market dynamics, consumer behavior, and brand management principles.

Excellent strategic thinking, analytical, and problem-solving skills.

Creative mindset with the ability to develop innovative marketing campaigns.

Strong project management and organizational skills, with the ability to manage multiple priorities and meet deadlines.

Excellent verbal and written communication skills.

Proficiency in market research and data analysis tools.

Familiarity with digital marketing platforms and social media channels.

Strong interpersonal skills and ability to collaborate effectively with cross-functional teams.