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Assistant Market Analysis Manager
HKTHong Kong HK, HK24 days ago
Job descriptionUniversity graduate in Market Research, Statistics or relevant discipline Minimum 3 years or above relevant experience in market research / analysis Expertise in quantitative research and statistical analysis, also experience with qualitative design methodologies Effective communication in written and spoken English and Chinese Experience with data visualization tools (e.g., Tableau, Power BI). Computer proficiency in MS PowerPoint, Word, Excel and Chinese word processing Knowledge or experience on online survey application e.g. HumanListening, Survey Monkey, or Qualtrics, and Access, Thinkcell, SPSS would be an advantage Good presentation skills and analytical mind Database knowledge is a plus
Your role
This position is at Market Analysis & Research Team, Consumer Insight Analytics.
Major responsibilities :
- Drive primary market research efforts by designing questionnaires, setting up online survey platforms, analyzing data (both quantitative and qualitative), and delivering comprehensive reports.
- Leverage customer data collected from multiple sources (internal and external) where possible to contextualize research findings and deliver actionable insights
- Assist in the management of ongoing external research projects through collaboration with external research agencies.
- Explore new or alternative tools / platforms for more effective insight discovery
- Support the functionality of online platforms including online surveys, online communities, and live chat groups.
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Assistant Manager • Hong Kong HK, HK