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Senior Manager, Product Marketing (Lifestyle Apparel)
Mandurah ConsultancyKowloon21 days ago
Job descriptionBachelor Degree or above 10+ years solid experience in Product Marketing; preferable gained from apparel brand Strong business sense Fluent in both written and spoken English and Chinese
Description :
Our client is a well-established, sizable and popular apparel brand with branches across the globe.
- Formulate and execute marketing strategy in the aspects of product, pricing, positioning for enhancing market exposure and market share.
- Lead a team to effective the day-to-day product marketing activities and bring in to retail stores
- Manage budget and expenditure and forecast / evaluate the ROI of marketing programs
- Identify and develop potential product range towards the brand division objective
- Works closely with sales team and customers to identify the gaps and expectation on product offering
- Manage the product life cycle and establish necessary marketing plan to enhance the sell-in performance towards the business objective
Requirement : :
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Marketing Manager • Kowloon