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Head of High Net Worth Marketing

Head of High Net Worth Marketing

AXA GroupHONG KONG
30+ days ago
Job description

Responsibilities :

1. Strategic Leadership & Business Growth

  • Develop and execute a long-term strategic roadmap to penetrate and expand market share in HNW segments, aligning with company objectives
  • Identify growth opportunities
  • Partner with Wealth Management, Private Banks, International Intermediaries and Family Offices for client acquisition and co-create premium services and experience
  • Collaborate with various stakeholders including Underwriting, Risk Management, and Product teams to design exclusive privileges and insurance solutions best suit the HNW clients

2. Brand Positioning & Marketing Excellence

  • Define an ultra-premium brand narrative and identity emphasising personalisation and unparalleled services, tailored to resonate with HNW clients.
  • Develop and maintain HNW clients’ communications (including dedicated website, marketing collaterals, customer correspondence and etc)
  • Design and deploy customised and high-impact marketing initiatives (, private events, strategic partnerships, exclusive experiences).
  • Leverage advanced data analytics to refine client segmentation for HNW-specific initiatives.

    • 3. Customer Management and Experience Excellence

  • Partner with Operation and Distribution teams to design premium servicing model, including dedicated concierge teams, and tailored claims experiences, ensuring seamless interactions across touchpoints.
  • Develop Customer Management Framework to sustain the engagement the HNW clients to uplift customer satisfaction

    • Qualifications :

  • Education : MBA or Master’s degree in Marketing, Business, or related field
  • Experience : 10+ years in leadership roles within HNW markets, including insurance, financial institutions, private banking, and luxury brands
  • Proven success in scaling HNW client segments
  • Expertise in HNW client segmentation including developing various marketing initiatives such as exclusive events and experiences
  • Deep knowledge of Global HNW Trends
  • Entrepreneurial agility with a passion for redefining industry standards

    • About AXA Hong Kong and Macau

    AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 50 markets and serving 95 million customers worldwide. Our purpose is to act for human progress by protecting what matters.

    As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers’ needs and leveraging and investing in technology and digital transformation.

    We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. We are proud to be the first to address the importance of mental health through different products and services and thought leading iconic research. Our overall Sustainability Strategy, with emphasis on climate strategy and biodiversity commitment, is developed based on TCFD recommendations. We are committed to integrating environmental, social and governance factors across our business and strive to contribute to a sustainable future through 3 distinct roles - as an investor, an insurer and an exemplary company.

    AXA is an equal opportunity employer. We are committed to promoting Diversity and Inclusion (D&I) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued. We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximise their personal potential.

    Our people strategies are designed to enhance employee well-being and professional growth, ultimately empowering them to excel within the company.

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