The (Assistant) Store Manager is the critical leadership role that enables Aesop’s delivery of desired impact to our Customers, our Colleagues and our Community, and through compelling leadership and focus, and has the great ability to impact our Commercial Performance in an Aesop signature store or counter.
Key Responsibility
Customer Experience
- Drive the quality of the in-store customer experience and build enduring relationships by communicating and training team on Aesop’s approach to hosting, customer service and consultations
- Provide in-store coaching to team, working alongside them to demonstrate best practice in hosting, consultations, customer service, linkage and product knowledge
- Ensure all team members uphold and demonstrate Aesop’s approach to hosting, consultations, customer service, linkage and product knowledge
- Gather insights from customers, communicating them to Head Office
- Promptly and appropriately resolve any customer complaints maintaining Aesop’s customer service values throughout. Escalate to Head Office if necessary
- Advocate digital channel and contribute to driving a seamless online and offline shopping experience
- Promote facial treatments when conducting customer consultations (where relevant)
Brand Management
Act as an ambassador within and outside of the company for Aesop’s culture, values and approachDrive the quality and standard of brand execution within stores including store environment, product presentation and staff presentation. Coach and train team as requiredEnsure that the customer experience delivered in store is appropriate for the local environment and type of customersImplement all marketing and promotional activities to a high standardIdentify opportunities to build and maintain relationships within local communities to drive brand awareness and salesFinancial Management
Profit
Monitor spend on controllable expenses and take action to minimise costs and increase profitability where possibleSales & Productivity
Review daily, weekly and monthly sales and product performance data taking action to improve sales performanceConfidently discusses store performance with Retail Consultants daily linking behaviour to commercial resultsImplement changes to improve product performance where possibleReview team performance data taking action to improve sales performance through feedback, coaching and trainingReview space productivity data and take action to maximise productivity and sales performanceUse Veritas to review store, personal & consultant performance, celebrating success & looking for opportunities.Business Development
Implement customer linkage procedures in line with guidelines, maximizing opportunities to obtain linkage data through team training and coachingWork with Business Development Team to identify opportunities to build and develop new and existing business relationshipsOperations
Report any issues within store to Head Office including maintenance, cleaning, OH&SWith team, identify opportunities to improve processes and systems, communicating these to Head OfficeCreate rosters, maximizing productivity of labour, and submit on time for review and approvalManage security of store, products and team, raising any issues with Head OfficeImplement cash and banking processes in line with guidelinesImplement all H&S requirements in a timely manner ensuring all risks are managedMaintains a clean and ordered store environment across all customer and team areasMonitor the online booking system for facial treatments (where relevant)Inventory Management
Monitor stock levels, ensuring adequate stock levels are maintainedImplement effective stock ordering and receipt processes to ensure stock is received in a timely and effective mannerComplete all necessary documentation for Write Offs, monitoring reasons and taking action to reduce Write Offs where possibleTake action to prevent stock losses, through monitoring, excellent inventory management and stock control, escalating issues to Head OfficeManage team to prepare for and conduct stock-takes in a timely and effective mannerLeadership and Development
Culture
Provide a warm welcome to all store visitors, showcasing the Aesop brand, communicating high quality information and delivering excellent customer focusEmbed the Aesop culture within store through role-modelling the Aesop values, driving awareness of the culture, and participating in team eventsBuild understanding of the Aesop culture and values across the team through effective communication and coachingEmbed the culture into daily practices such as the meticulous upkeep and cleanliness of the storePromote consistently high standards of grooming for staffRecruitment & Induction
Recruit and select team members that align with Aesop’s culture and values and will support store performance, liaising with HR team as requiredSeek to build a diverse workforce that will connect with customers and demonstrate the Aesop valuesCoordinate and contribute to the induction of new team members ensuring its delivered to a high standard of deliveryMonitor new staff through probation period, escalating any concerns to HR as requiredBuild a pool of potential future candidates through effective networkingTrain team members in being able to provide high quality store tours to visitors (Flagship)Training & Coaching
Implement all Consultant training requirements within store to a high standardDiscuss additional training needs and ideas with manager and regional Retail Training teamInitiate regular conversations with individual Consultants to discuss performance strengths and opportunities for improvement; at a minimum each quarter or as requested by each consultantProvide “in-the-moment" coaching to drive performance and developmentSupport Consultants’ career growth through career development conversations and plansBuild and maintain store succession plans, including identification of further learning needs. Share with managerPerformance Management
Communicate expected standards and demonstrate desired behavioursDrive the performance of individual Consultants through monitoring performance and providing just-in-time constructive feedback. Escalate as requiredIdentify and address performance issues through feedback and coaching. Escalate as requiredWork with individual Consultants to agree plan for their developmentMotivate team through, recognising achievements and celebrating successesSelf-Development
Complete all training provided to support you to perform in your roleRegularly seek feedback from manager to understand strengths and opportunities for improvement, and agree development actionsDiscuss career goals with manager and agree to plan for long term career development which will build experience and skillsProactively look for on-the-job learning opportunities, including participating in store visits and rotationsRetention
Manage employee turnover by contributing to a positive, harmonious and stimulating work environment that builds engagementMonitor employee turnover, identifying any trends and taking action as requiredCommunication and Business Administration
Communication
Cascade Head Office communications in a timely wayActively support directives from Head OfficeRegularly provide feedback from stores to Head OfficeMaintain effective, regular and Aesop appropriate communication with team and colleaguesAttend, participate and present in forums and meetingsEnsure all communications are read, shared and actioned in a timely mannerAdministration
Ensure all administrative tasks are completed in an accurate and timely mannerMonitor the completion of administrative tasks to ensure they are undertaken to the required standardHealth & Safety
Ensure that full care is taken in the performance of all duties in order to protect the health and safety of oneself, fellow employees, visitors and consultantsAdhere to the Aesop Occupational Health and Safety policy