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SEO Specialist

SEO Specialist

Plotio Financial Group LimitedHong Kong
30+ days ago
Job description

Key Responsibilities :

  • Develop and implement comprehensive SEO strategies aimed at increasing organic traffic and improving search engine rankings across major platforms.
  • Create high-quality, data-driven content focused on current market trends, leveraging internal insights and AI tools for enhanced relevance and performance.
  • Collaborate with the digital marketing team to produce SEO-optimized content, including website copy, blog posts, landing pages.
  • Conduct in-depth keyword research, competitive analysis, and site audits to identify optimization opportunities and elevate content quality.
  • Execute a full spectrum of SEO initiatives—on-page, off-page, and technical—such as keyword optimization, link building, and improving site architecture.
  • Monitor and analyze SEO performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs, and provide actionable insights through regular reporting.
  • Partner with web development teams to implement technical SEO improvements, with a focus on site speed, mobile optimization, and crawlability.
  • Align SEO efforts with broader marketing campaigns to maximize visibility, engagement, and lead generation across digital channels.

Requirements :

  • Bachelor's degree
  • Minimum 3 years of proven experience in SEO, with a track record of delivering successful SEO campaigns.
  • Demonstrate proven experience working in the forex or financial services industry, with a strong understanding of trading-related terminology, user behavior, and regulatory considerations would be advantage
  • Proficient in using SEO related analytics tools, including Google Analytics, Google Search Console, SEMRush, and similar platforms
  • Strong analytical skills with the ability to interpret data make informed, data-driven decisions.
  • Proven project management and organizational skills
  • Fluent in written and spoken English and Mandarin.
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    Specialist • Hong Kong