Develop and implement comprehensive SEO strategies aimed at increasing organic traffic and improving search engine rankings across major platforms.
Create high-quality, data-driven content focused on current market trends, leveraging internal insights and AI tools for enhanced relevance and performance.
Collaborate with the digital marketing team to produce SEO-optimized content, including website copy, blog posts, landing pages.
Conduct in-depth keyword research, competitive analysis, and site audits to identify optimization opportunities and elevate content quality.
Execute a full spectrum of SEO initiatives—on-page, off-page, and technical—such as keyword optimization, link building, and improving site architecture.
Monitor and analyze SEO performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs, and provide actionable insights through regular reporting.
Partner with web development teams to implement technical SEO improvements, with a focus on site speed, mobile optimization, and crawlability.
Align SEO efforts with broader marketing campaigns to maximize visibility, engagement, and lead generation across digital channels.
Requirements :
Bachelor's degree
Minimum 3 years of proven experience in SEO, with a track record of delivering successful SEO campaigns.
Demonstrate proven experience working in the forex or financial services industry, with a strong understanding of trading-related terminology, user behavior, and regulatory considerations would be advantage
Proficient in using SEO related analytics tools, including Google Analytics, Google Search Console, SEMRush, and similar platforms
Strong analytical skills with the ability to interpret data make informed, data-driven decisions.
Proven project management and organizational skills
Fluent in written and spoken English and Mandarin.