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Accenture Song - SEO Specialist

Accenture Song - SEO Specialist

AccentureHong Kong
17 days ago
Job description

Responsibilities

  • Develop SEO strategies : Collaborate with digital strategists to define AI-powered SEO initiatives that drive growth and enhance customer experience
  • Implement AI solutions : Leverage and build AI capabilities for content optimization, keyword research, and performance analysis
  • Optimize customer journeys : Develop SEO frameworks that improve CX / UX across all digital touchpoints
  • Conduct technical SEO : Perform site audits, resolve technical issues, and implement SEO best practices
  • Analyze and report : Track SEO performance using AI-enhanced tools, prepare client reports with actionable insights
  • Manage campaigns : Oversee SEO execution across channels while integrating with broader marketing initiatives
  • Lead capability-building : Train client teams on AI-powered SEO tools and methodologies
  • Manage stakeholders : Collect requirements, propose solutions, and present results to clients
  • Mentor teams : Guide junior specialists in delivering client value through SEO innovation

Qualifications

Experience, Attributes and Qualifications :

  • Bachelor s degree with 6 7 years agency or digital transformation experience
  • Proven track record in developing and executing successful SEO strategies

    • AI implementation expertise

  • Hands on experience with AI tools for SEO content generation, predictive analytics, automation
  • Strong technical SEO skills site architecture, Core Web Vitals, structured data
  • Proficiency with analytics tools GA4, GSC, SEMrush, Ahrefs and AI platforms
  • Exceptional client management and presentation skills
  • Analytical mindset with problem solving capabilities
  • Knowledge of CX UX principles and customer journey mapping

    • Desirable Qualifications :

  • Experience with omnichannel campaigns content, social, email
  • Certifications in SEO AI technologies
  • Understanding of generative AI s impact on search
  • Project management experience
  • Familiarity with latest SEO trends and algorithm updates

    • LI-GM Job ID 13380673_en

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    Specialist • Hong Kong