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Associate Director, Channel Proposition & Marketing (Bancassurance + Brokerage)

Associate Director, Channel Proposition & Marketing (Bancassurance + Brokerage)

AIA International Limited.Hong Kong
14 days ago
Job description

Responsibilities

Channel Proposition & Marketing

  • Provide marketing and distribution support function on campaign management &munication for Partnership Distribution (PD) channel, coveringBanks / brokerage / IFA (Retail and HNW) / strategic partners. Sales experience in brokerage business is preferred.
  • Develop an effective O2O strategy to engage partner's customers and existing or new customers and attract them to digital platforms, maximizing opportunities, drive product penetration, and uplift channel productivity
  • Leverage customer touchpoints in AIA HK's and / or partner's digital ecosystem, to triggermunication that drive purchase behavior based on customer digital behaviour and analytics
  • Measure, analyze and optimize marketing efforts regularly to drive traffic, engagement, and leads.
  • Plan and monitor the relevant marketing budget to ensure effective allocation of resources

Channel Engagement &munication

  • Plan and implement sales promotion activities and events for partners and / or customers to support channel(s) in achieving sales target
  • Monitor and analyze the effectiveness and performance of the sales tactical campaigns, providing strategic rmendation for business growth and improvement
  • Ensure partnership distribution channel requirements are properlymunicated to internal departments and external partners
  • Maintain seamlessmunication to keep our partners informed of thepany changes / initiatives that meet business needs

    • People Management

  • Provide guidance to teammates and work collaboratively within PD and other internal stakeholders to ensure timely and quality delivery of marketing and distribution activities
  • Manage the progress of team deliverables to ensure timely and quality oues
  • Performs other responsibilities and duties periodically assigned by immediate manager in order to meet business requirements

    • Minimum Job Requirements :

  • University / College graduate plus minimum 10 years relevant experience
  • Experienced in channel marketing is a must
  • Creative mind set
  • Customer-oriented service
  • High proficiency in written English and Chinese
  • Goodmunication, presentation and interpersonal skills
  • Insurance product knowledge
  • Strong project management and financial analytical skills
  • Good timeline management skill

    • Others :

  • You are required to obtain the relevant license(s) if your job involves regulated activities

    • Build a career with us as we help our customers and themunity live Healthier, Longer, Better Lives.

    You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and oue of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

    Job ID JR-57265

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    Marketing Marketing • Hong Kong