Responsibilities
Channel Proposition & Marketing
- Provide marketing and distribution support function on campaign management &munication for Partnership Distribution (PD) channel, coveringBanks / brokerage / IFA (Retail and HNW) / strategic partners. Sales experience in brokerage business is preferred.
- Develop an effective O2O strategy to engage partner's customers and existing or new customers and attract them to digital platforms, maximizing opportunities, drive product penetration, and uplift channel productivity
- Leverage customer touchpoints in AIA HK's and / or partner's digital ecosystem, to triggermunication that drive purchase behavior based on customer digital behaviour and analytics
- Measure, analyze and optimize marketing efforts regularly to drive traffic, engagement, and leads.
- Plan and monitor the relevant marketing budget to ensure effective allocation of resources
Channel Engagement &munication
Plan and implement sales promotion activities and events for partners and / or customers to support channel(s) in achieving sales targetMonitor and analyze the effectiveness and performance of the sales tactical campaigns, providing strategic rmendation for business growth and improvementEnsure partnership distribution channel requirements are properlymunicated to internal departments and external partnersMaintain seamlessmunication to keep our partners informed of thepany changes / initiatives that meet business needsPeople Management
Provide guidance to teammates and work collaboratively within PD and other internal stakeholders to ensure timely and quality delivery of marketing and distribution activitiesManage the progress of team deliverables to ensure timely and quality ouesPerforms other responsibilities and duties periodically assigned by immediate manager in order to meet business requirementsMinimum Job Requirements :
University / College graduate plus minimum 10 years relevant experienceExperienced in channel marketing is a mustCreative mind setCustomer-oriented serviceHigh proficiency in written English and ChineseGoodmunication, presentation and interpersonal skillsInsurance product knowledgeStrong project management and financial analytical skillsGood timeline management skillOthers :
You are required to obtain the relevant license(s) if your job involves regulated activitiesBuild a career with us as we help our customers and themunity live Healthier, Longer, Better Lives.
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and oue of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.
Job ID JR-57265