Hong Kong Technology Venture Company LimitedHong Kong
30+ days ago
Job description
What Will You be Doing
With your KPIs on GMV and no. of customers, you will be one of the business owners of an assigned product category and drive its success through add-rounded approaches, including but not limited to promotion campaigns, loyalty program, content marketing, CRM programs
Analyse product category business metrics, own channel exposure performance and attribution, and CRM data to drive data driven marketing campaigns and initiatives
Decorate the content of in-app display of your product category and other marketing channels, including eDMs and push notification
Assist in planning and developing the social media content for different platforms (e.g. Facebook, Instagram, YouTube) to cope with the fast changing trend
Work closely with in-house stakeholders, including sales team, design team, business intelligence team, IT team, etc. to achieve business and marketing KPI
Closely monitor the market trend and competitor information of the product category and make suggestions on merchandise and marketing campaigns. Make use of marketing analytics and automation tools to create personalised marketing campaigns and optimize customer journeys
Plan and execute ideas for customer acquisition for the assigned category and also the whole business
Handle Ad-hoc projects and tasks as assigned
Who Is Our Right Fit
Bachelor degree is a must, preferably in Marketing and Business Administration field
Work experience in product marketing, eCommerce, online business, startup or agency is an advantage
Experience in using Salesforce Marketing Cloud, GA360, and Tableau is a plus but not a must
Creative and well-organized with excellent analytical and problem-solving skill
Excellent communication and presentation skills
Able to excel in fast-paced and dynamic environment with tight deadlines
A good team player, proactive in driving results. Able to work multi-task and under pressure