CRM Assistant, Travel Retail Asia (Contract)

Main Responsibilities

CRM Database Maintenance

Account merging and data clearance to improve data quality of the database.

Communicate with other subsidiaries for cross-store merging and with the stores for feedback on data entry quality.

CRM Activations

Adapt the group segmentations to the local strategic needs, focus on the targeted segments and coordinate corresponding action plans.

Execute CRM activation plans to improve recruitment, retention and loyalty rate, measure effectiveness and follow up plans.

Clienteling Activities

Support outreach campaigns through one-to-many or one-to-one communication channels including outreach lists, assets building and reporting.

CRM Analysis and Reporting

Prepare and present monthly CRM dashboard to the stores and to the management.

Produce ad hoc CRM reports including customer trends, focused métiers, targeted customer segments, etc.

Perform other ad-hoc duties

Profile

Undergraduate or fresh university graduate, preferably in Business Administration, Marketing, or a related discipline.

Independent, detail-minded and well-organized. Able to work under pressure.

Able to develop and maintain collaborative relationships and foster teamwork with multiple levels / departments within the organization.

Very strong data analysis skills, project management and time management skills.

Proficient in Microsoft Office, particularly Excel and PowerPoint

Good command of written and spoken English, Mandarin and Cantonese

Available to work commit at least 3 days a week.