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Senior / CRM Specialist (9 month contract)
Crypto.comHong Kong, Hong Kong SAR30+ days ago
Job descriptionMinimum 3 years of experience in growth, marketing, CRM or BA roles Familiarity with CRM software Braze, Hubspot, Salesforce) is a must Robust knowledge of digital assets, trading, and derivatives Interest in and familiarity with financial news preferred Proficient in delivering campaigns and managing automation with rigorous A / B testing Excellent command of English; Mandarin proficiency is a bonus Excellent project management and communication skills Demonstrates a strong sense of ownership, responsibility, and commitment
Responsibilities
- Collaborate with cross-functional teams (Product, Marketing, Creative, Tech) for effective GTM strategies
- Assist CRM Manager in planning and executing CRM & campaign programs
- Manage end-to-end segmentation, automation, optimisation, evaluation, and reporting of the user lifecycle
- Drive platform retention, loyalty, engagement, and usage metrics DAU / MAU, purchases)
- Analyze and enhance CRM initiatives through A / B testing
Requirements
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Specialist Contract • Hong Kong, Hong Kong SAR