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Regional CRM Manager

Regional CRM Manager

DiorHong Kong SAR
13 days ago
Job description

Regional CRM Manager

Position

The CRM Manager plays a pivotal role in driving ASPAC markets' client development excellence through data-driven strategies. This position is responsible for transforming customer data into actionable business insights and spearheading innovative data initiatives across Central and ASPAC markets.

The role champions customer-centric approaches by :

  • Leading the development and execution of regional CRM objectives
  • Conducting advanced customer database analytics to uncover strategic opportunities
  • Initiating and managing data-driven projects that enhance customer understanding
  • Partnering with stakeholders to implement customer-focused business strategies
  • Create the roadmap of new loyalty program roll-out to develop client value
  • Developing Private client strategy & oversee top client events

Job responsibilities

Strategic Planning & Business Development

  • Develop and implement regional CRM strategy aligned with business objectives
  • Partner with marketing, retail, and e-business teams to drive integrated customer strategy
  • Lead the regional transformation and implementation of the new loyalty program
  • Evaluate and optimize customer engagement initiatives across all channels
  • Create private client strategy and develop client engagement plan and recruitment
  • Identify and standardize best practices across markets for continuous improvement

    • Program Management & Communication

  • Orchestrate the transition and launch of the revamped loyalty program across markets
  • Drive change management and stakeholder alignment for program transformation
  • Oversee regional membership program implementation and enhancement
  • Lead the development and execution of client communication action plan
  • Manage cross-functional initiatives with Central team and local markets
  • Support market top client events planning and execution

    • Technical Excellence & Innovation

  • Design and implement advanced customer segmentation strategies
  • Architect new loyalty program frameworks and operational processes
  • Guide system integration and migration for the new loyalty ecosystem
  • Drive continuous improvement of targeting and engagement methodologies
  • Lead markets through technical transitions and capability building

    • Performance Management & Stakeholder Engagement

  • Direct regional performance monitoring and reporting frameworks
  • Develop success metrics for the new loyalty program
  • Support strategic initiatives and product launches
  • Collaborate with Product Managers on go-to-market strategies
  • Provide strategic consultation to markets and stakeholders as required

    • Profile

    Requirements

  • Academic qualifications : Degree holder in Business, Marketing, Data Science, Statistics, or similar field
  • Years of experience : 5 years or above
  • Language(s) : Proficient in both of spoken and written English
  • Cosmetics industry or luxury retail experience is a plus
  • Travel : upon business needs

    • Key experience / skills / competencies

  • Strong business mindset and performance-driven
  • Team player in a regional capacity with excellent interpersonal and communication skills
  • Strong analytical ability and accuracy
  • Proficient in MS applications / Expert in excel is an advantage
  • Experience in using data visualization tool and campaign management tools e.g. Adobe Campaign, Salesforce, Power BI