job details
about the company.
The company is a sizable and renowned B2C financial services provider. With continuous business success and stable revenue, the company is looking for a Customer Marketing Manager to lead the marketing campaigns targeting existing customers.
about the team.
Report to the Head of MarketingJoin a team of 6Join a financially stable company and a dynamic work environmentabout the job.
Support the team head to develop all-rounded marketing directions and annual strategic plans for different customer segmentsDrive customer acquisition and retention through online and offline member activation activitiesMonitor and evaluate the performance of customer marketing campaignsInterpret customer-related activities (e.g. consumption behaviours, member segmentation, acquisition, activation, retention, referral, etc.) based on the reports by the Customer Intelligence team and derive suitable action plans with alignment to business objectivesDevelop segment-related offline and online communications plans (inc. website, SEO, SEM, social media, mobile app, etc.)Design and prepare agent / customer communications (Express, promotional leaflet, eDMs / SMS e.t.c.) and coordinate with parties involved to ensure plans are executed smoothly within the agreed time lineWork with different departments and teams to prepare project plans & communication for campaign launchesskills & experiences required.
8+ years experience in marketing / CRM in a fast-moving environmentPrior experience in financial institutions is preferredExcellent stakeholder management and interpersonal skillsExcellent command in written and spoken in Cantonese, English and Mandarinshow more
about the company.
The company is a sizable and renowned B2C financial services provider. With continuous business success and stable revenue, the company is looking for a Customer Marketing Manager to lead the marketing campaigns targeting existing customers.
about the team.
Report to the Head of MarketingJoin a team of 6Join a financially stable company and a dynamic work environmentabout the job.
Support the team head to develop all-rounded marketing directions and annual strategic plans for different customer segmentsDrive customer acquisition and retention through online and offline member activation activitiesMonitor and evaluate the performance of customer marketing campaignsInterpret customer-related activities (e.g. consumption behaviours, member segmentation, acquisition, activation, retention, referral, etc.) based on the reports by the Customer Intelligence team and derive suitable action plans with alignment to business objectivesDevelop segment-related offline and online communications plans (inc. website, SEO, SEM, social media, mobile app, etc.)Design and prepare agent / customer communications (Express, promotional leaflet, eDMs / SMS e.t.c.) and coordinate with parties involved to ensure plans are executed smoothly within the agreed time lineWork with different departments and teams to prepare project plans & communication for campaign launchesskills & experiences required.
8+ years experience in marketing / CRM in a fast-moving environmentPrior experience in financial institutions is preferredExcellent stakeholder management and interpersonal skillsExcellent command in written and spoken in Cantonese, English and Mandarinskills
no additional skills required
qualifications
no additional qualifications required
education
Bachelor Degree
