PRINCIPAL DUTIES AND RESPONSIBILITIES :
- Design and implement digital marketing initiatives to achieve business objectives
- Drive website traffic brand awareness customer engagement and increase the leads number through existing marketing channels and online platforms
- Produce marketing materials for online channels including website social media and external online media
- Monitor performance and results of digital marketing campaigns
- Work with internal and external parties to deliver contents of high professional standards
- Explore and evaluate new marketing channels (both online & offline) suitable for our services and market segments and proactively bring in new ideas and update market trend
- Gather market intelligence and research to gain customer insight
- Support effective and creative marketing strategies for exhibitions and related products via different channels
- Work as a team to assist the total success of all exhibition products e.g. physical exhibitions and conferences coordination
Qualifications :
At least 4 years of work experience in related fieldDegree holder or above in Marketing / Advertising / Business or related disciplinePractical hands-on project management experience in campaign management and marketing automation within B2B environmentHands-on experience with Google Analytics and Facebook Ad Manager is a mustExperience with leading marketing tool such as Eloqua and HTML is an advantageExperience with Mainland China digital marketing tools is an advantageExperience in marketing agency and exhibition industry is an advantageA self-motivated and innovative person who stays abreast of digital marketing trend and best industry practiceExcellent command in written and verbal English and Chinese (Cantonese and Mandarin).Candidate with more experience will be considered as Assistant Marketing ManagerOTHER PREFERRED ATTRIBUTES :
Cooperative flexible and initiativeCapable to work under pressure in tight deadlinesAdditional Information :
We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at
Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.
At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.
Remote Work : No
Employment Type : Full-time
Key Skills
Customer Services,Business Analysis,Business Administration,Business Management,Business Solutions,Communication,Business Operations,Business Sales,Relationship Management,Client Services,Team Player Spirit,Business Analytics,Problem Solving Skills
Experience : years
Vacancy : 1