Talent.com
Manager, Marketing

Manager, Marketing

Hong Kong Express Airways LimitedHong Kong SAR
21 天前
职位描述

HK Express is Hong Kong’s first and only low-cost carrier, always offering great value, affordable fares on one of the youngest and most modern aircraft fleets in the world.

Like you, and just like many people across Asia, we love to travel and discover new places across the world’s most diverse and dynamic region; and at HK Express, we’re opening up new travel experiences that inspire and invigorate millions of people across the region we’re proud to call home. Everything we do is focused on encouraging the spirit of adventure. Our routes provide the inspiration and spontaneity to try somewhere new, disrupting monotonous modern life. As we continue to open up new routes, often in secondary and emerging destinations, our passengers will gain access to an incredible range of places, exploring hidden gems and experiencing local cultures.

We have a diverse and vibrant team that embodies the adventurous spirit of our customers, and loves to travel too. Join us in this journey to make your career even more fulfilling and rewarding.

Role Purpose

We are seeking a dynamic and results-driven Marketing Manager to join our team at HK Express, a leading low-cost carrier in Hong Kong. This role will focus on performance marketing to maximize ROI through various advertising formats while also leading partnership marketing initiatives to enhance brand awareness and drive customer engagement.

Key Responsibilities

Performance Marketing

  • Develop and implement performance marketing strategies to optimize budget spend across multiple channels (SEO, SEM, programmatic display, and social media platforms) and drive qualified traffic from both inbound and outbound travelers to the company website and app.
  • Analyze campaign performance metrics to assess effectiveness and adjust strategies accordingly to drive ROI.

Collaborate with the analytics team to track customer journey and conversion rates, ensuring continuous improvement in marketing tactics.

  • Manage budgets and allocate resources efficiently across various advertising formats.

    • Partnership Marketing

  • Identify and establish strategic partnerships with relevant brands and travel business (such as tourism board, Asia Miles, airports, resorts and ground transportation) partners to create co-marketing campaigns that drive brand awareness and customer acquisition.
  • Lead the execution of partnership marketing initiatives, ensuring alignment with overall marketing objectives and brand positioning.
  • Monitor and evaluate partnership performance, making recommendations for optimization and future collaborations.
  • Collaborate with internal teams to integrate partnership campaigns into broader marketing strategies.

    • Collaboration and Reporting

  • Work closely with the Senior Manager of Marketing to align marketing strategies with business goals and commercial objectives.
  • Prepare regular reports on marketing performance, insights, and recommendations for improvement for senior management.
  • Create creative briefs to designers or agencies with clear direction and concise insights, including copywriting.
  • Stay updated on industry trends, competitor activities, and emerging marketing technologies to inform strategy.

    • Qualifications

  • Bachelor’s degree in marketing, Business Administration, or a related field; MBA preferred.
  • 8+ years of experience in marketing, with a focus on performance marketing and partnership marketing, preferably in the travel or airline industry.
  • Proven track record of driving ROI through effective marketing campaigns.
  • Hands-on experience with Google Ads, DV360, Bing, Yahoo JP, Naver, Baidu, Google Analytics, Adobe Analytics, and Meta.
  • Experience in leading through-the-line marketing campaigns, including ATL, OOH, Digital, and Social.
  • Strong analytical skills and experience with marketing analytics tools.
  • Excellent communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders.
  • Creative thinker with a strategic mindset and passion for innovation in marketing.

    • Desirable Qualities

  • High quality of thinking and analytical awareness.
  • Creative presentation skills.
  • Excellent negotiation skills.
  • Self-motivated and enthusiastic.
  • Ability to work on own initiative.
  • Great leader in team management and providing clear direction and guidance for the team.
  • Enjoys and embraces change.
  • Strong communications and interpersonal skills;
  • Excellent PC skills.

    • Your Future Work Life

  • Fly anywhere we fly for free with your friends and family to explore the world
  • Hybrid working with flexibility in workplace and working hours to foster work-life harmony
  • Open office to collaborate, connect and share great ideas
  • Energetic and multicultural teammates from up to 50 nationalities!
  • Company-organized shuttle buses connecting the workplace with major locations in the HK Island, Kowloon and N.T.
    • 为此搜索创建职位提醒

    Marketing Manager • Hong Kong SAR

    相关职位
    Marketing Associate

    Marketing Associate

    LinjerHong Kong, HK, HK
    Quick Apply
    About Linjer Founded in 2014, Linjer is a design studio with Scandinavian roots dedicated to creating timeless, high-quality jewelry, bags, and watches. Frustrated by the limited options between fas...展示更多上次更新时间：30 天前
    Staff / Lead Product Manager

    Staff / Lead Product Manager

    WATI.ioShenzhen, Guangdong Province, CN
    Quick Apply
    Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth. Trusted and loved by over 14,00...展示更多最后更新时间： 28天前
    Product Manager, Web3 Moblie Wallet

    Product Manager, Web3 Moblie Wallet

    moomooShenzhen, Guangdong Province, CN
    Quick Apply
    Responsible for the end-to-end implementation of the exchange's personal wallet product from 0 to 1.Conduct in-depth analysis of the market, competitors, and user needs to define the Web3 wallet pr...展示更多最后更新时间： 9天前
    Business Development Manager (Ecommerce)

    Business Development Manager (Ecommerce)

    TeleportShenzhen, Guangdong Province, CN
    Quick Apply
    Drive the growth of our e-commerce cargo business by developing strategic partnerships, expanding market reach, and maximizing revenue. You'll be the key player in identifying and capitalizing on ne...展示更多上次更新时间：30 天前
    Project Manager - China

    Project Manager - China

    CurrentBodyShenzhen City, Guangdong Sheng, CN
    Quick Apply
    Driven by a mission to bring cutting-edge beauty technology into homes across the globe, CurrentBody evolved into The Beauty Tech Group. We were built to lead, not follow—pioneering the future of be...展示更多上次更新时间：30 天前
    Senior Marketing Executive (Elizabeth Arden)

    Senior Marketing Executive (Elizabeth Arden)

    LUXASIAHong Kong, Hong Kong, HK
    Quick Apply
    LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific.Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the...展示更多上次更新时间：30 天前
    Product Manager, Custodial Wallet / WaaS

    Product Manager, Custodial Wallet / WaaS

    moomooShenzhen, Guangdong Province, CN
    Quick Apply
    Responsible for cryptocurrency custody solutions, ensuring the security, compliance, and market competitiveness of the products. Collaborate with cross-functional teams throughout the entire process...展示更多最后更新时间： 9天前
    Junior Marketing & PR Manager

    Junior Marketing & PR Manager

    LomographyHong Kong, HK
    At Lomography, we’re not just another company – we’re a globally active organization dedicated to experimental and creative analogue photography. What started as an art movement by a group of offbea...展示更多最后更新时间： 17天前
    PR & Marketing Officer

    PR & Marketing Officer

    E-job agency limitedHong Kong, Hong Kong
    Quick Apply
    Our client, a Japanese restaurant, is seeking a dynamic and detail-oriented Marketing & PR Executive to join our team.This role is ideal for individuals passionate about brand storytelling, cus...展示更多最后更新时间： 10天前
    Investor Relations Senior Manager

    Investor Relations Senior Manager

    moomooShenzhen, Guangdong Province, CN
    Quick Apply
    Develop, implement, and manage communications strategies for investors, analysts, and shareholders.Maintain strong relationships with key stakeholders. Lead the preparation of quarterly earnings rel...展示更多最后更新时间： 14天前
    (Assistant) Manager, Retail Marketing Promotions & Brand Partnership

    (Assistant) Manager, Retail Marketing Promotions & Brand Partnership

    King Deux Search & ConsultingHong Kong, Hong Kong
    Quick Apply
    King Deux Search & Consulting is a specialized executive search firm that offers bespoke talent solutions for financial services and commerce. We are committed to not only finding the right opportun...展示更多最后更新时间： 14天前
    Senior Marketing & PR Manager

    Senior Marketing & PR Manager

    LomographyHong Kong, HK
    At Lomography, we’re not just another company – we’re a globally active organization dedicated to experimental and creative analogue photography. What started as an art movement by a group of offbea...展示更多最后更新时间： 17天前
    • 新！
    Director / Senior Managing Consultant, Marketing

    Director / Senior Managing Consultant, Marketing

    MasterCardHK
    Mastercard powers economies and empowers people in 200+ countries and territories worldwide.Together with our customers, we’re helping build a sustainable economy where everyone can prosper.We supp...展示更多最后更新时间： 17小时前
    E-Commerce Operations Manager

    E-Commerce Operations Manager

    LinjerHong Kong, HK, HK
    Quick Apply
    About Linjer Founded in 2014, Linjer is a design studio with Scandinavian roots dedicated to creating timeless, high-quality jewelry, bags, and watches. Frustrated by the limited options between fas...展示更多上次更新时间：30 天前
    PR & Marketing (Senior) Manager (Media, Event, Partnership)

    PR & Marketing (Senior) Manager (Media, Event, Partnership)

    King Deux Search & ConsultingHong Kong, Hong Kong
    Quick Apply
    King Deux Search & Consulting is a specialized executive search firm that offers bespoke talent solutions for financial services and commerce. We are committed to not only finding the right opportun...展示更多上次更新时间：30 天前
    Product Marketing

    Product Marketing

    SHOPLINEHK
    Quick Apply
    What you will be doing : Work closely with internal stakeholders to digest and understand the use cases and paint points in order to consolidate the product needs.Help to conduct the com...展示更多上次更新时间：30 天前
    Sales Manager

    Sales Manager

    LoopMeHong Kong, Hong Kong, HK
    Quick Apply
    Our vision is to change advertising for the better.LoopMe’s technology brings together advertisers and publishers to redefine brand advertising for the digital and mobile app ecosystem.With a diver...展示更多最后更新时间： 10天前
    Product Manager, Trading Experience

    Product Manager, Trading Experience

    moomooShenzhen, Guangdong Province, CN
    Quick Apply
    Responsible for the end-to-end trading experience of the Web3 business line.Deeply understand the trading needs and behaviors of different user tiers, lead the formulation and implementation of pro...展示更多最后更新时间： 9天前