Marketing Excellence Manager

ABOUT ASTRAZENECA

BUSINESS AREA – Hong Kong

What you’ll do

AstraZeneca Hong Kong is looking for a motivated and experienced Marketing Excellence Manager to join Commercial Excellence team. The Marketing Excellence Manager plays a pivotal role in enhancing marketing strategy, execution, and performance across the organization. This role partners with brand teams and cross-functional stakeholders to drive business planning excellence, build marketing capabilities, lead performance analytics, embed launch best practices and conducts market research to gather insights on HCP response. The role ensures that marketers are equipped to deliver customer-centric, insight-driven, and high-impact brand strategies.

Your job responsibilities will be, but not limited to :

Business Planning & Strategic Frameworks

Lead the annual  Brand Strategy Plan (BSP)  and  Brand Action Plan (BAP)  processes across therapeutic areas

Support brand teams in applying structured frameworks for  market analysis, strategic choices, positioning, and tactical planning

Facilitate planning workshops and ensure alignment with global / regional brand strategies

Drive  cross-functional integration  of medical, access, and commercial inputs into planning cycles

Marketing Effectiveness & HCP insight generation

Define and monitor  KPIs and success metrics  for brand performance and campaign effectiveness

Collaborate with external agencies to conduct qualitative market research to assess HCP perception, message recall and promotional activities for strategic brands

Provide actionable insights and  recommendations to enhance brand impact and resource allocation

Support regular business reviews and marketing performance deep dives

Marketing Capability Building

Identify capability gaps across marketing teams and co-create development plans

Design and deliver  training programs  on brand planning, insight generation, omnichannel execution, and strategic thinking

Deploy toolkits, templates, and learning journeys aligned with global marketing excellence standards

Champion a  learning culture  through participating in workshop, peer learning, and capability assessments

Launch Excellence

Lead the implementation of  launch readiness frameworks  and milestones for new products and indications

Ensure robust  customer insight, market shaping, and stakeholder engagement plans  are in place

Track launch performance and facilitate post-launch reviews to embed continuous improvement

Act as the  center of excellence  for launch best practices and knowledge sharing across teams

Essential for the role

Bachelor’s degree in Life Sciences, Business, Marketing or related field; MBA or advanced degree preferred

5-10 years  in pharmaceutical marketing, commercial excellence, or brand management

Proven experience with  brand planning, marketing strategy development , and cross-functional coordination

Strong background in  insight generation, analytics , and campaign performance measurement

Experience in  capability building, training delivery , or L&D is an advantage

Excellent facilitation, communication, and stakeholder management skills

Desirable for the role

Strategic and analytical thinking

Strong project and stakeholder management

Influencing and facilitation skills

High learning agility and collaboration mindset

Passion for excellence and continuous improvement

Why AstraZeneca?

So, what’s next?

Where can I find out more?

Our Social Media, Follow AstraZeneca on

Follow AstraZeneca on

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Date Posted

09-May-2025

Closing Date

30-Jul-2025