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Marketing Officer, Raceday Event Production

Marketing Officer, Raceday Event Production

The Hong Kong Jockey ClubHong Kong
30 天前
职位描述

The Department

The Racing Marketing team is responsible to build 360 degree brand & marketing strategy to emotionally connect to our current and future target audiences. The department will elaborate storytellings that can “Simplify & Amplify, Rejuvenate & Dramatize” Horse Racing for the next generation of racing fans and the Gen Z. The department will develop a more consumer centric approach to market Racing as a Sport through engaging lifestyle content and creative stories about horses, jockeys, owners and trainers; stories that resonate with younger audiences and renew interest in racing as a sport. The mission of the department is to build long term strategic approach to the Racing Calendar, Major Race day Events and Sponsorship, enabling all segments and BU’s to syndicate aligned content, activations, visual ID and messaging, thereby reaching broader targeted audiences in a more consistent and impactful manner. The department will develop unique positioning for each racecourse as an entertainment destination, brought to life through lifestyle & entertainment programming and communicated through consolidated marketing channels and creative content unified in a single tone & manner.

The Job

You will :

  • Support the events planning, execution and communication of major racedays both online and physical events to ensure smooth execution and customer experience satisfaction.
  • Coordinate internally and externally on the planning and maintaining the detailed operation flow, manpower and logistics arrangement, and to maintain good relationship with working parties.
  • Identify and evaluate risks with the Senior Manager / Manager that can derail project delivery and providing solutions to prevent them.
  • Support the team's budget and expense, as well as team's operation and procurement exercises.
  • Have to standby after work, on public holidays or duties on race meetings.
  • Ensures compliance with Responsible Gambling Policy and all stipulated legal requirements pertaining to wagering, thereby protecting the integrity of the Club's businesses.
  • Undertakes other duties or ad hoc projects as assigned by the Senior Manager, Manager or the Executive Manager of REM&S.

About You

You should have :

  • Bachelor degree in Events Management, Marketing or Business-related disciplines
  • 4 years' experience in events / exhibition management, Public relations or marketing communications
  • Passion in horse racing will be an advantage
  • Excellent interpersonal, communication and analytical skills, detail-minded and be creative, proactive and result-oriented
  • Understanding of print production, design creative, digital communications and social media
  • Excellent written communication skills, great attention to details
  • Proficiency in MS Excel, Word and PowerPoint
  • Ability to be self-directed, multi-task oriented, and work under pressure to meet deadlines
  • Fluency in both written and spoken English and Chinese with the ability to clearly communicate with key stakeholders. Fluency in Putonghua would be an advantage

    • Terms of Employment

    The level of appointment will be commensurate with qualifications and experience.

    Closing Date

    If you are interested

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    Marketing Officer • Hong Kong