Senior Marketing Specialist (Crimson Rise & BDSA)

Crimson Education is a global leader in college admissions, education technology, and student success. With over 1,330 Ivy League offers and 2,140 to the US Top 15 , Crimson is the most successful college admissions consultancy in the world. Over the past decade, we’ve grown from a three-person startup to 500+ full-time staff , supported by 2,500+ experts helping students gain admission to top universities including the Ivy League and Oxbridge.

Valued at over $1B NZD and backed by over $147M NZD in funding from top-tier global investors, including Tiger Global and Ice House Ventures, we are just getting started. We were recently featured on the front page of the Wall Street Journal. Read the article here .

Rise and BDSA are two specialized programs within Crimson Education , designed to support students earlier in their academic journeys.

Crimson Rise is an intensive skills development and profile-building program for students aged 11–14, designed to cultivate the abilities and experiences young students need to succeed in high school, university, and beyond.

Crimson Education’s Boarding & Day School Admissions (BDSA) specializes in strategic profile development and admissions support for top US and UK private schools. Since its launch in 2020, BDSA has secured over 160 acceptances to more than 60 leading schools . The program helps students build standout profiles and prepares them to thrive in competitive school environments on the path to university.

About the Role

We’re hiring a Senior Marketing Specialist to lead end-to-end campaign strategy and creative development across Crimson Rise and BDSA — with a focus on storytelling, content, and full-funnel execution for global audiences.

This is a hands-on role for someone who knows how to t urn strategy into high-performing campaigns — across paid, content, email, and events. You’ll write copy, manage creative production, build campaign workflows, and track performance to generate leads and grow brand awareness across global markets.

We’re looking for someone with strong marketing instincts, a sharp creative eye, and fluency in campaign KPIs.

💡 The ideal candidate is ambitious , curious , and t hrives in a fast-paced environment . You’ll work closely with cross-functional teams to deliver campaigns that are strategically sound, flawlessly executed, and measurable in impact.

What You’ll Do

• Develop compelling campaign concepts, write strong copy and slogans , and collaborate with design and content to bring creative ideas to life.
• Own and execute high-impact, multi-channel campaigns that drive measurable growth in leads, conversions, and brand reach.
• Keep our campaign schedule tight , organised, and always on track — from concept to launch to performance review.
• Spot and launch new marketing initiatives that move the needle for growth and product visibility .
• Collaborate with design, content, sales, and local markets to create campaigns that are on brand, on time, and impossible to ignore .
• Track and analyze results to double down on what works and quickly refine what doesn’t.

Key Responsibilities

Campaign Strategy & Execution (40%)

Project Management & Collaboration with Markets (25%)

Data Tracking & Analysis (20%)

Asset Creation & New Initiatives (15%)

What We’re Looking For

Nice to Have

Why Join Us?