Ralph Lauren Associate Manager, Digital Content Operations & Market Engagement

Job Details

Company Description

Ralph Lauren Corporation (NYSE : RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories : apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through : Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

Ralph Lauren Asia Pacific is looking for a motivated and digital savvy Digital Content Operations Associate Manager to join the digital production team. The Digital Content Operations Associate Manager will partner closely with our cross-functional and cross-regional counterparts in APAC and global HQ to support our site and digital channel partnership initiatives. They will serve as a the heart of the APAC SSC team and the bridge to global. The candidate must be well versed in the digital world and can utilize digital to elevate the customer and brand experience. The role requires a detail oriented, outspoken but respectful, driven, and collaborative team player.

Essential Duties & Responsibilities

Responsibilities : General

• Understanding the digital landscape and ecosystem and have a basic foundational understanding of the Japan Business
• Will be the heart and the bridge of the team and APAC / country representative towards Global and to APAC Shared Services
• Keep the consumer at the center when creating digital experiences across various digital platform Content Operations
• Keep up-to-date on Global & Country-level Consumer Marketing Calendars and effectively manage project timeline to bring all campaigns to life on-time, on-brand, at all times
• Support the regions on bringing local content to life on digital flagship properties by closely collaborating with internal design teams in and Global HQ
• Proactively monitor brand's digital properties across devices, channels, markets
• Effectively communicate and liaise with interdepartmental teams including marketing, IT, ecommerce, wholesale, legal, and global creative teams on digital content needs of the ecommerce businesses
• Identify, implement, and collaborate on process improvements not limited to Japan but if applicable to all APAC markets
• Partner closely with the ecommerce and digital marketing teams to service all APAC markets including Australia, China, Hong Kong, Taiwan, Korea and South East Asia
• Manage the digital production workflow to produce and deliver all ecommerce and digital needs such as seasonal creative, online media placements, and platform enhancements
• Project manage the digital creative for .com site content and online partnerships
• Route all creative and changes through appropriate stakeholders for review & approvals
• Maintain vendor relationships and track vendor deliverables
• Ensure the creative / design team delivers high quality, on-brand designs on time
• Support QA of new creative design pages and production defects
• Create tech briefs in collaboration with regional ecommerce and / or marketing teams and publish content via vendors as applicable to each country's operating models Market Engagement
• Serve as the primary market expert, providing strategic insights on each market digital commerce trend, business KPIs, competitive landscape and deeply engaging with regional teams
• Demonstrate the leadership to lead End to End market engagement in any projects that are managed by APAC digital team
• Champion on market specific cultural nuances and commercial calendar and provide strategic insights to cross functional teams and projects
• Require strategic and forward-thinking mindset and have great cross-functional collaboration skill set

Experience, Skills & Knowledge

Requirements :