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Manager, Retail Propositions
Hang Seng BankHong Kong30 天前
职位描述University degree in Business Administration, Marketing or other relevant qualifications Minimum of 5 years' retail banking experience Solid experience in customer acquisition, e.g. banking account, wealth management products, credit card, etc. is an advantage Customer-oriented with strong business acumen and analytical skills Strong self-motivation and positive attitude with good project management and interpersonal skills Ability to bring divergent ideas to create new and valuable solutions Shown strong situation awareness, strong desire to learn and able to work in Agile environment Resilience to stress, able to unlock full potential and prepare for the future of work Proficiency in both English and Chinese Great sense of ownership and servicing mind-set to ensure efficient and effective customer service delivery
Customer Propositions and Customer Management
We are currently seeking a high caliber professional to join our department as Manager, Retail Propositions.
Principal responsibilities
- Lead customer acquisition / portfolio initiatives to drive customer growth and product penetration
- Design and develop digital onboarding journey from account opening to activation
- Formulate and implement customer journey across multichannel touch points for enhanced customer engagement in alignment with segment strategy for a diverse customer base
- Develop and strengthen value propositions for mass retail segment, young and emerging affluent as well as other strategic segments and build corresponding capabilities to support the proposition pillars through customer insights
- Collaborate with key business units, distributions and functions to ensure the proposition is properly delivered to customers with most optimal approach
- Develop customer events, loyalty programs and partnership privileges and product offerings based on analytics insights, customer characteristics and needs to deepen customer relationship
- Stay on top of compliance requirements in particular sales and marketing-related, competition law and fair value principles to take timely actions to mitigate relevant risk posing to the bank, where applicable
- Stay abreast of regulatory requirements to ensure all customer communications and initiatives are compliance to FIM and related policies
- Develop an expert knowledge of customer base, market trends, and competitor activities for the support of strategic direction
Requirements
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Manager • Hong Kong
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