Assist line manager in formulating and delivering effective sales & marketing strategies and plan to achieve business objective
Responsible for brand building & management (including product innovation and renovation)
Initiates and manages programs or projects on a timely basis that complement approved strategies. Planning and execution of full range of marketing activities, advertising, branding, CRM, PR, KOL & KOC handling, social and digital marketing, etc.
Work with Line Manager and global team to transfer category visions and plans into local marketing business plan
Work closely with cross category Task Force team to formulate annual brand plan & 4-8 Quarter Activity Plan (including innovation launch & brand activation) for assigned categories
Prepare adequate business data analysis to facilitate team understanding of brand performance and discuss action plans
Identify relevant market and consumer insights and turns those insights into opportunities to satisfy customer needs
Independently manage brand A&P planning, spending and monitoring
Assist to handle P&L and business case
About the Person...
Degree holder or above in Marketing or related disciplines
A minimum of 3 years FMCG or MNC brand marketing experience
Experienced in handling Personal Care or Beauty Industry
Skills in building local understanding, brand marketing plans, monitoring & implementing solutions
Good at managing launch / re-launch plans with excellent communication deployment
Innovative and drive for changes
Digital savvy
Data sensitive and strong analytical skills with good business acumen
Excellent project and time management skills
Strong communication and presentation skills in both written and spoken English and Chinese
Positive thinking
Proactive, self-motivated, and good leading skills to achieve goals
Able to work under pressure to meet tight deadline and master complexity