Region
APAC
Office
Causeway Bay, Hong Kong SAR, China
Department
Account Servicing
Campaign Coordinator
About TEAM LEWIS
We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors. Talented people delivering award winning campaigns. Expanding client relationships into new markets or services. Making strategic acquisitions. TEAM LEWIS has won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.
At the heart of the business is the TEAM LEWIS Foundation (TLF). A non-profit charitable entity, funded by TEAM LEWIS, the TLF makes grants to support individuals undertaking charitable activities and charitable organisations in achieving their goals. The TLF plays a constructive role in promoting social, cultural, economic and environmental innovation that benefits society. It aims to strengthen the bonds between the communications industry, businesses, governments and non-profits. In 2021, the TLF granted $1 million to small and large organisations all over the globe. The goal in 2022 is to grant $5 million. Community charities are championed by TEAM LEWIS’ employees, who volunteer their time and skills to provide marketing and comms support to maximise the grants’ effectiveness.
Purpose of the Role
The Campaign Coordinator is a PR-focused role that also provides administrative support to the wider Account Servicing team. The role requires the ability to handle a number of tasks and projects at any one time, working to deadlines and proactively pursuing activity. The Campaign Coordinator will develop a clear understanding of the team’s requirements and objectives, be proactive in attitude and be supportive to the team at all times.
Core Responsibilities
Client Management
- Assists the team with the management of client accounts and projects, helping to establish TEAM LEWIS as an invaluable long-term partner for marketing and communications services
- Coordinates communication (including meetings and reviews) with clients, adhering to deadlines and client service level agreements
- Supports the new business process by providing research and coordination
- Assists with the coordination of press tours, events, and review programmes
Media Relations
Understands and avidly follows the news agenda, positioning clients and products within contextResearches and identifies appropriate journalists, bloggers and analysts on an on-going basisDevelops media and blogger relationships for self and on behalf of the teamMonitors relevant news sources and alerts the team to relevant breaking news opportunitiesDevelops an understanding of strong news angles and media opportunities, escalating these to more senior team membersOrganises and coordinates media interviews and press briefingsContent
Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplatesCreates press materials and compelling content for both traditional and digital mediaCreates valuable and insightful briefing sheets to assist clients with their press communicationsDevelops and shares knowledge around how to find a good news angle or hookFocuses on improving writing ability, adapting and refining style to suit the needs of the clientDigital / Social media
Uses social media platforms to expand own network, develop media relationships and positively impact client resultsProvides social media insight as well as execution and management of related digital activityTeam Working and Development
Ensures personal and deliverable client objectives are met on an ongoing basisAccurately reports activity levels and regularly completes timesheets to ensure correct allocation of client and team dutiesEscalates general new business requests to appropriate team membersWorks closely with line manager to maximise own strengths, improve weaknesses and support individual and team career developmentRegularly attends TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledgeReporting and Analysis
Tracks and reports on media activity, including coverage reports, press clippings, online media engagement, showing progress using metricsEnsures that all account activity and results are reported back to the Senior Campaign Executive / Campaign Manager / Campaign DirectorCommunicates account performance internally at account reviewsProvides reports to the Campaign Director or senior management team on requestGeneral
Supports the Account Servicing team on ad hoc initiatives and projectsTakes a proactive role in promoting the TEAM LEWIS brand, its work, identity, and valuesSupports the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral schemeContributes and supports the continuous improvement of systems, practices, and policies.About You
A communications or marketing-related degree (or equivalent)Ideally, experience working in a PR, marketing, or digital communications environmentAttention to detailProven written ability in English and local languagesCreative thinkingConfident presentation skillsKeen interest in the media : print and broadcastCalmness under pressure and ability to achieve tight deadlinesClear interest in current affairs and news agenda