Digital Marketing Executive / Officer / Specialist (SEM / SEO / Facebook / Youtube / Google)

Responsibilities :

• Prepare advertising plans for search, display, video and social media
• Review and analyses performance, audience behavior to achieve target, optimize advertising campaigns
• Track and evaluate the effectiveness of all online marketing campaigns
• Implement & optimize online advertisements through Facebook / SEM / Youtube / GDN / SEO to drive leads
• Drive campaign performance and improvement to achieve activation and reactivation goals
• Manage and keep reports and analyses up to date to monitor main KPIs (CAC, CVR, CTR, etc.) on a daily basis
• Design implement and analyze A / B split tests across paid social platforms

Requirements :