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Assistant Manager (Digital Analytics & Marketing Insights)

Assistant Manager (Digital Analytics & Marketing Insights)

The Hong Kong University of Science and TechnologyKowloon, Hong Kong, HK
22 天前
职位描述

Job Posting Details

We are seeking a dynamic and results-driven Assistant Manager – Digital Analytics & Marketing Insights to join the HKUST MBA program. In this role, you will play a pivotal part in leveraging data-driven marketing strategies to enhance our brand positioning and optimize candidate engagement.

Your responsibilities will focus on digital performance tracking, data visualization, and analytical decision-making to ensure our marketing initiatives effectively attract and engage high-quality candidates. You will analyze campaign metrics, create interactive dashboards, and implement predictive analytics to refine targeting strategies and maximize impact.

Key Responsibilities :

Marketing Strategy and Planning

  • Develop comprehensive marketing plans and strategies to effectively promote the HKUST MBA program.
  • Conduct market research and analysis to identify target demographics, market trends, and competitive positioning.
  • Collaborate with the admissions team to align marketing initiatives with enrollment targets

Data Analytics, Visualization & Reporting

  • Develop interactive dashboards using Power BI, Tableau, or Google Looker Studio to present campaign performance and user behaviour insights.
  • Translate complex datasets into visually compelling reports for stakeholders, supporting data-driven decision-making.
  • Monitor and analyze digital marketing metrics across various platforms (Google Analytics, Google Search CRM, social media insights).
  • Utilize AI-driven analytics tools to identify trends, forecast campaign outcomes, and optimize marketing strategies.
  • Conduct sentiment analysis and audience segmentation to refine targeting for personalized marketing efforts.

    • Data Automation & Marketing Tech Integration

  • Streamline data collection and reporting processes using automation tools to enhance efficiency.
  • Ensure seamless integration between marketing platforms, CRM systems, and analytics tools for a cohesive digital strategy.

    • Content Creation and Marketing Collateral

  • Develop compelling and persuasive content for various marketing channels, including website, brochures, presentations, and e-newsletters.
  • Collaborate with internal stakeholders, faculty, corporate partners, alumni and students to gather content and testimonials that highlight the unique aspects of the HKUST MBA program.
  • Ensure all marketing collateral is up to date, accurate, and aligned with the program's messaging and branding.

    • Qualifications and Requirements

  • A bachelor's degree in marketing, communications, or a related field is required; a master's degree is preferred.
  • Minimum of 3 years of working experience in a related field.
  • Proven experience in marketing, preferably within the education or higher education sector.
  • Strong strategic thinking and analytical skills with the ability to translate insights into actionable.
  • marketing plans.
  • Proficiency in digital marketing techniques and platforms, including SEO, SEM, social media, and email marketing.
  • Excellent written and verbal communication skills, with the ability to create compelling marketing content.
  • Strong project management skills, with the ability to manage multiple projects and meet deadlines.
  • Familiarity with the HKUST MBA programs or similar programs is a plus.
  • A passion for education and a commitment to promoting diversity and inclusion in business education.

    • We're seeking a candidate who embodies humility, precision, and a results-driven mindset. This individual should be open-minded, adaptable to change, and let their achievements silently echo their capabilities.

    Working outside normal office hours may be required. (Duration : 2 years, renewable)

    About HKUST MBA Program

    The HKUST MBA Program's mission is to develop leaders in Asia for the World. We have a culture that values learning, innovation, and leadership development. Each year, we carefully select a professionally and internationally diverse class of high potential talent for the program. Our faculty are top researchers and teachers in the areas of management, marketing, finance, accounting, economics and information systems, business statistics and operations. HKUST MBA students engage in rigorous courses in the classroom and have opportunities to connect with a variety of corporate partners outside of the classroom. Our 6000+ alumni represent over 65 nationalities and serve as executives in leading enterprises, financial institutions, consultancies, technology firms, social sector organizations, and entrepreneurial ventures in Hong Kong, Asia, and globally. We are ranked as the #1 in MBA program in Asia-Pacific by Bloomberg Businessweek and by the Times Higher Education "Poets&Quants" ranking.

    Starting salary will be commensurate with qualifications and experience.Fringe benefits including annual leave, medical and dental benefits will be provided.A gratuity will be payable upon successful completion of contract.

    Information provided by applicants will be used for recruitment and other employment-related purposes.Applicants should read the before submission of application.)

    HKUST is an equal opportunities employer and is committed to our core values of

    inclusiveness, diversity, and respect.

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    Marketing Manager • Kowloon, Hong Kong, HK