Senior Facebook (FB) Ads Manager

Senior FB Ads Manager Our company : STERRY is a Growth Marketing Agency focused on Crowdfunding, Advertising, PR & Creatives Solutions.

Since inception, we've helped our clients raise $100M+ USD in direct trackable revenue through online channels such as crowdfunding or e-commerce.

We work seamlessly to push through client’s limitations and think not just about the client’s brand, e-commerce, and marketing.

Everything we do is directly translatable into online revenue.

About the Role : We are seeking a highly experienced and results-oriented Senior Facebook Ads Manager to join our fully remote team.

You will be responsible for developing, implementing, and optimizing high-performing Facebook and Instagram advertising campaigns for our diverse portfolio of clients.

This role requires a deep understanding of Facebook's advertising platform, a data-driven approach, and a proven track record of success in driving conversions and ROI.

You will be a key player in our team, collaborating with other marketing professionals to deliver exceptional results for our clients.

Responsibilities : Strategy Development : Develop comprehensive Facebook and Instagram advertising strategies aligned with client goals and target audiences.

This includes audience research, competitive analysis, and campaign objective setting.

Campaign Management : Set up, manage, and optimize Facebook and Instagram ad campaigns across various campaign types (e.g., conversions, traffic, brand awareness, lead generation).

Performance Monitoring & Analysis : Continuously monitor campaign performance, analyze key metrics (e.g., CPA, ROAS, CTR, CPC), and identify areas for improvement.

Provide regular performance reports to clients with actionable insights.

A / B Testing & Optimization : Design and execute A / B tests on ad creatives, targeting parameters, and landing pages to optimize campaign performance and maximize ROI.

Budget Management : Manage client advertising budgets effectively, ensuring efficient spend and maximizing return on investment.

Creative Collaboration : Work closely with creative teams to develop compelling ad creatives (images, videos, copy) that resonate with target audiences.

Platform Expertise : Stay up-to-date with the latest Facebook and Instagram advertising trends, best practices, and algorithm updates.

Proactively identify and implement new strategies to improve campaign performance.

Client Communication : Communicate regularly with clients, providing updates on campaign performance, addressing their questions, and offering strategic recommendations.

Team Collaboration : Collaborate effectively with other team members (e.g., SEO specialists, content marketers) to ensure integrated marketing strategies.

Reporting & Documentation : Maintain accurate records of campaign performance and prepare regular reports for internal and client use.

Qualifications : Extensive Experience : 5+ years of hands-on experience managing and optimizing Facebook and Instagram advertising campaigns, preferably for agencies or e-commerce businesses.

Proven Track Record : Demonstrable history of success in driving conversions, improving ROI, and achieving client goals through Facebook advertising.

Be prepared to share case studies or portfolio examples.

Platform Expertise : Deep understanding of Facebook's advertising platform, including campaign setup, targeting options, bidding strategies, and reporting metrics.

Analytical Skills : Strong analytical skills and experience using data to make informed decisions and optimize campaign performance.

Proficiency in using Facebook Ads Manager, Google Analytics, and other relevant analytics tools.

Creative Mindset : Ability to understand creative best practices and collaborate with creative teams to develop effective ad creatives.

Excellent Communication Skills : Excellent written and verbal communication skills, with the ability to clearly articulate campaign performance and strategic recommendations to clients.

Attention to Detail : Strong attention to detail and organizational skills, with the ability to manage multiple campaigns and prioritize tasks effectively.

Remote Work Experience : Proven ability to work independently and effectively in a remote environment.

Facebook Blueprint Certification (Preferred) : Holding a Facebook Blueprint certification is a plus.

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