Product Marketing Manager

A top-tier insurance company is looking for a Product Marketing Manager to join their product marketing team. In this role, you will be responsible for developing and executing product marketing campaigns for the suite of insurance products. They are able to provide a competitive salary package and clear career progression.

Responsibilities :

Conduct market research to deeply understand customer needs, competitive landscape, and industry trends

Develop compelling value propositions and positioning for new and existing insurance products

Create impactful marketing content and sales enablement materials to support the product launch and sales process

Collaborate cross-functionally with sales, product, and operations teams to ensure seamless product introductions

Monitor product performance, analyze feedback, and implement iterative improvements

Stay up-to-date on regulatory changes and compliance requirements in target markets

Qualifications :

Proven experience in product marketing or related experience in the financial services or insurance industry

A good understanding of insurance products is a huge advantage

Excellent written and verbal communication skills with the ability to translate complex information into clear, compelling messaging

Strong analytical and problem-solving skills to derive insights from data

Project management expertise to coordinate cross-functional initiatives

Bachelor's degree in marketing, business, or a related field

Good command of spoken and written English and Chinese