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Chubb Life : Contract Manager, Channel Marketing
CHUBBHong Kong30 天前
职位描述Work with the Channel Marketing Lead to develop and execute marketing strategies that align with business goals and drive revenue growth Plan and execute marketing campaigns, including on ground activations, digital channels optimization, events, and other promotional activities to enhance Chubb Life’s brand proposition Collaborate with cross-functional teams (. distribution channels, product development, external partner and other marketing function) to identify customer needs and market trends and translate them into compelling brand initiatives Develop marketing collateral, including marketing presentations, on and offline campaign idea and other materials that support the idea execution Act as one of centre of excellence to support different distribution channel business development Create and maintain marketing messaging, value propositions, and positioning across different channels that resonates with target audiences Ensure distribution channels requirements are properly communicated to stakeholders, follow up with stakeholders to ensure feedbacks Coordinate with external partners and vendors as needed to support marketing initiatives Understand market research and integrate insights on customer needs, competitive landscape, and industry trends into daily work Stay up-to-date on industry trends, emerging technologies, and competitive landscape to inform channel marketing strategies and tactics Bachelor's degree in marketing, business, or related field; a master's degree may be preferred 8 years of experience in partnership marketing, marketing, or related field Excellent interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams Good understanding of HK and MCV insurance market and good knowledge of life insurance products will be definitely an advantage Strong analytical skills to understand the market landscape and translate the customer’s needs into marketing initiatives Fluency in English and Cantonese; Mandarin may be a plus.