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Marketing Manager - Hong Kong & Macau
Pierre Fabre GroupHong Kong, Hong Kong18 天前
职位描述Ensure day-to-day marketing materials adhere to brand / franchise guidelines. Collaborate with corporate digital teams to implement localized digital strategies (SEO, paid media, etc.), tracking ROI metrics. Monitor campaign KPIs (engagement, conversion, budget spend), providing data-driven improvement recommendations to the Director. Maintain monthly budget / KPI dashboards for assigned projects. Serve as primary liaison between field teams and HQ marketing, relaying local market insights to shape global strategy. Support new product launches with localized go-to-market plans. Mentor junior marketers on campaign execution and tool utilization. Conduct quarterly performance reviews for direct reports. 5+ years of experience in marketing management related positions, with 2+ years’ experience in cosmetics preferred. Product development experience- skillset related : market & competitor analysis, sense of trend, create concept & storytelling, co-work with R&D on the formulation Product launch / campaign successful case – skillset related : how to invest efficiently, understand media & social KOL ecosystem Brand background – better with dermo-cosmetic experience Fluent in Cantonese and advance in written Chinese are a must
Your mission
KEY ACCOUNTABILITIES
Strategy Implementation
- Localize and execute omnichannel marketing plans (digital / retail / field) developed by the Director, coordinating closely with sales and e-retail teams.
- Adapt global customer / health professional journey frameworks to local market dynamics, translating them into tactical campaigns.
Brand & Digital Stewardship
Performance Optimization
Cross-functional Collaboration
Team Leadership
TRAINING, WORK EXPERIENCE AND RELATED SKILLS
Experience :
Languages :
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Marketing Manager • Hong Kong, Hong Kong