Manager, Retail Propositions

Customer Propositions and Customer Management

We are currently seeking a high caliber professional to join our department as Manager, Retail Propositions.

Principal responsibilities

• Lead customer acquisition / portfolio initiatives to drive customer growth and product penetration
• Design and develop digital onboarding journey from account opening to activation
• Formulate and implement customer journey across multichannel touch points for enhanced customer engagement in alignment with segment strategy for a diverse customer base
• Develop and strengthen value propositions for mass retail segment, young and emerging affluent as well as other strategic segments and build corresponding capabilities to support the proposition pillars through customer insights
• Collaborate with key business units, distributions and functions to ensure the proposition is properly delivered to customers with most optimal approach
• Develop customer events, loyalty programs and partnership privileges and product offerings based on analytics insights, customer characteristics and needs to deepen customer relationship
• Stay on top of compliance requirements in particular sales and marketing-related, competition law and fair value principles to take timely actions to mitigate relevant risk posing to the bank, where applicable
• Stay abreast of regulatory requirements to ensure all customer communications and initiatives are compliance to FIM and related policies
• Develop an expert knowledge of customer base, market trends, and competitor activities for the support of strategic direction

Requirements