Department : Marketing
Location : Hongkong, China
The position
- Analyze market dynamics to identify opportunities for business growth with a focus on mid- and long-term strategies;
- Optimize the use of all promotional resources and manage the spending of the promotional expenses effectively;
Identify and exploit new marketing opportunities, analyze the performance, keep track progress and adapt strategies based on insights.
Enhance brand visibility for Novo Nordisk in the cardio-metabolic market by building relationships with KOLs, HCPs, and industry associations in Hong Kong and Macau.Establish a strategic position for the product portfolio, strive for enhancing brand awareness and maintain market leadership.Collaborate with medical, market access, communication, and commercial teams to implement the cardio-metabolic strategy aligned with the patient journey.Coordinate with global and regional teams to develop effective tactics based on stakeholder needs and maximize ROI.Develop educational initiatives and digital projects, shape the launch strategy for the once-weekly cardio-metabolic portfolio, and define core messaging and brand positioning.Implement strategic plans, market segmentation, and competitor analysis to ensure KPIs align with organizational goals.Provide regular training and coaching to the sales team to ensure effective delivery of marketing messages and use of promotional resources.Qualifications
Bachelor’s degree in life science, business administration, marketing or related discipline; Advanced Marketing or Business qualification is desirable.Minimum 5 years' of relevant commercial experience within marketing and sales in pharmaceutical industry, preferably in multinational pharmaceutical corporations.Familiar with the trends and dynamics of HK local market.Exceptional communicational and interpersonal skills are required.Strong networking skills to create win - win solutions with solid negotiation tactics.Demonstrates winning culture & adaptability to work in a fast-pacing, dynamic working environment and meeting tight deadlines.Agile mindset to develop new strategies for business grow and to advocate innovative ideas from concept to delivery.Fluency in both written & spoken English and Chinese (Cantonese and Mandarin).Candidates with less experience will be considered as Associate Manager .We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.
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