Marketing & Promotions Director, HK (shopping mall) | HK$1.8mil+

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Marketing & Promotions Director | Shopping Mall

The company is a significant corporation headquartered in Hong Kong, actively involved in numerous retail projects and initiatives in both Hong Kong and China. They are currently in search of a highly skilled individual to serve as Team Head, responsible for leading the Marketing and Promotions Team and managing the marketing efforts for their sizable shopping mall situated in Hong Kong. As a Team Head, you will report directly to the Department Head and oversee a team of 10 professionals in a fast-paced and dynamic working environment.

Responsibilities

Strong ability to develop branding strategies that are aligned with the corporate brand

Proficiency in developing comprehensive and integrated marketing and communications strategies and action plans

Exceptional planning skills to organize year-round events, festive celebrations, and promotional activities

Expertise in planning and executing social media strategies across various platforms, such as Facebook, Instagram, WeChat, and more

Demonstrated leadership and management abilities in implementing public relations strategies, including media relations, securing media coverage, community relations, and engaging with Key Opinion Leaders (KOLs)

Qualifications

Bachelor's degree in Business Administration, Marketing, Communications, Creative, or a related discipline

Minimum of 10 years of marketing experience in large corporations

Essential knowledge and previous exposure to the property, retail, tourism, and entertainment industry

Prior experience in managing marketing activities targeting Chinese tourists and conducting promotional campaigns for shopping malls in China

Excellent skills in team management and interpersonal communication

Proficient in English, Cantonese, and Mandarin languages

Apply or Refer a Friend

Interested parties, please send relevant CV / LinkedIn profile to Scarlett Chan at s@kingdeux.com or apply directly. Please note that only shortlisted applicants will be contacted.