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Senior Digital Marketing Officer / Digital Marketing Officer

Senior Digital Marketing Officer / Digital Marketing Officer

Plotio Financial Group LimitedHong Kong
30 天前
职位描述

Key Responsibilities :

  • Campaign Support :   Assist in the planning, execution, and optimization of digital marketing campaigns (PPC, SEO, and social media) across overseas markets.
  • SEO and SEM :  Help with keyword research, SEO optimization and support the management of paid ads (Google Ads, Meta Ads) to improve traffic and lead generation.
  • Social Media Support :   Assist in setup of the main social media channels (Facebook, Instagram, LinkedIn, Tik Tok, etc.) and support in creating and posting content to build and engage with the audience.
  • Content Creation :   Create and optimize digital content, including landing pages, social media posts and websites to drive engagement and conversions.
  • Website Revamp Assistance :   Support the website revamp process, collaborating with the design and development teams to ensure the site is optimized for user experience, performance and SEO.
  • Reporting and Analysis :  Monitor and report on the performance of marketing campaigns, familiarize with Google Analytics.
  • Market Research :   Assist in conducting competitive analysis and market research to support the development of new campaigns and strategies tailored to the SEA markets.
  • Collaboration :   Work closely with cross-functional teams (marketing, content, design) to ensure smooth execution of marketing activities and alignment with business goals.

Requirements :

  • At least 3 years experience in digital marketing in financial services, forex or fintech company.
  • Strong communications skill and coordination work is essential.
  • Familiarized  with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager and Tik Tok.
  • Hands-on experience in setting up social media channels (Facebook, Instagram, LinkedIn, etc.) and creating initial content to grow the platforms.
  • Strong communication skills, both written and verbal in english and mandarin.
  • Ability to work collaboratively in a team environment and provide support where needed.
  • Degree in Marketing, Communications, Business, or a related field is preferred but not essential.
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    Marketing Officer • Hong Kong