Senior Marketing Executive

At General Mills, the days are fast, fun and rewarding. Purpose matters because we’re here to grow, drive value and make food the world loves. Our story is one of people, because people are behind everything we do. So bring it all : your innovative ideas, unique talents and desire for impact. Fuel our success with your hunger for what's next.

The Senior Marketing Executive is key in driving growth for Wan Chai Ferry, supporting the Manager in achieving marketing excellence. Responsibilities include independently managing marketing strategies, innovation, and campaigns with internal functions, external partners, and agencies. We offer excellent growth opportunities within a caring culture and flexible work environment.

About the job

Responsibilities :

Collaborate with external (creative, media, PR) and internal teams to implement integrated marketing activities that drive business targets.

Own and manage the brand's social media page, developing strategy, content, and daily activities with the social media agency.

Collaborate with cross-functional teams on product innovation and renovation projects.

Conduct market analysis using syndicated data and monitor marketing intelligence to identify trends, translating insights into actionable strategies.

Manage A&P budgets and handle marketing administrative tasks.

Requirements :

Degree or above in Marketing, Business Administration or related discipline

A minimum of 4 years of brand marketing experience in FMCG, preferably with leading MNC companies.

Excellent project management, interpersonal and analytical skills.

Detail-minded, proactive, positive, independent and customer-oriented with good teamwork

Proficiency in Nielsen Analytic tools and MS Office applications (Excel & PowerPoint)

Excellent communication skills in both English and Chinese (Cantonese and Mandarin)

What We Offer :

Competitive salary and performance-based bonuses

Comprehensive benefits package, including health insurance, life insurance, enhanced retirement contributions

Opportunities for professional development and career advancement

A dynamic and collaborative work environment within a leading FMCG company

Applicants who would not be invited for interview within 6 weeks may assume their applications unsuccessful. All applications will be retained for a maximum period of 12 months. All information collected will be used for recruitment and selection purpose and treated confidential.