Associate Branding Manager

Job Description

Lead collaboration across internal stakeholders, including Commercial, Logistics, and Regional teams, to maximize synergy and effectiveness in restaurant marketing initiatives.

Ensure consistent brand messaging and communication across all touchpoints, delivering a seamless user experience across external media, in-app exposure, and ATL to BTL campaigns.

Work closely with regional CRM and content teams to develop and execute content strategy.

Monitor and analyze market and competitor trends to ensure marketing strategies remain relevant and competitive.

Evaluate the performance of marketing investments, driving continuous improvement and ROI optimization.

Leverage data-driven insights to enhance the effectiveness of all marketing communications and campaigns.

Qualifications

Bachelor’s degree in Marketing, Business Management, or a related field.

Minimum of 4 years of relevant experience in brand management or consumer marketing.

Candidates with more extensive experience may be considered for the Manager level.

Strong commercial acumen and analytical mindset, with the ability to interpret data and drive results in a dynamic, fast-paced environment.

Self-motivated and capable of working independently with minimal supervision, while effectively collaborating with cross-functional teams to drive change.

Highly organized and detail-oriented, with a strong sense of accountability and ownership.

Proven ability to manage priorities and navigate high-pressure situations with sound judgment.

Passionate and structured team leader with a consumer- and market-centric mindset and strong business insight.

A proactive and dependable team player, committed to achieving team objectives and driving market growth.

Excellent communication and interpersonal skills, with fluency in both English and Cantonese; strong negotiation skills are a plus.

Additional Information

What We Offer

• A dynamic and challenging work environment.
• A company committed to developing you personally and professionally.
• A great working atmosphere with regular company and team events.
• A vibrant and international team committed to diversity and inclusion.
• Responsibility from day one in a fast growing and global company.
• Other benefits include free food, health and dental insurance, and learning and development opportunities!

foodpanda is operated by Delivery Hero Group (“DH Group”) - the world’s leading local delivery platform, operating in 70+ markets across Asia, Europe, Latin America, the Middle East, and Africa. Delivery Hero started as a food delivery service in 2011 and now employs 40,000+ people globally. Additionally, Delivery Hero is pioneering quick commerce, the next generation of e-commerce, aiming to bring groceries and household goods to customers in under one hour and often in 20 to 30 minutes. Headquartered in Berlin, Germany, Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.